IV Interactive Wins IMA ‘Best in Class’ Award for Website Design of FertilitySolutionsNE.com

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Award Recognizes Creativity and Leadership in Healthcare Marketing

IV Interactive received the ‘Best in Class’ award for the design and implementation of FertilitySolutionsNE.com from Interactive Media Awards (IMA). An internationally renowned competition, IMA evaluates websites for design, content, functionality, standards compliance and usability. Winners of the ‘Best in Class’ award are some of the world’s best executed websites, have excelled in all areas of the judging criteria and achieved a near perfect overall score.

Dov Radzik, the President of IV Interactive, recognizes that “Online marketing in the medical industry has become increasingly complex over the past few years. Between Facebook, Twitter, blogs, review sites, local search and more, having a top website involves integrating beautiful imagery and functional designs with multiple marketing platforms. We are honored that our multi-faceted approach towards marketing and design was recognized with a ‘Best in Class’ award.”

The Fertility Solutions website was built for patients struggling with infertility, an experience that can be very stressful and emotional. To help patients easily find the information they need, the website was designed to have a calming ambiance achieved through the use of large-scale imagery, a clean aesthetic and intuitive navigation. Some of the highlights of FertilitySolutionsNE.com include an interactive photo tour of Fertility Solutions’ clinic, seamless social media integration, functionality for the iPad, mobile devices and live online seminar capabilities. Out of 500 points, FertilitySolutionsNE.com scored in the top percentile of the IMA competition with a grand total of 487.

As a brand-new fertility clinic there was the rare opportunity to start all of Fertility Solutions’ marketing efforts from scratch and witness the resulting growth of online business over time. Through the FertilitySolutionsNE.com website and the dedicated efforts of Fertility Solutions’ physicians and staff, the website has delivered over 1,000 online patient leads within the first several months of opening their doors.

“Building a patient base from the ground up can be challenging, however the response to our website has been overwhelmingly positive. We are extremely happy with the results and very excited for the future!” – Denise Kemp, National Director of Fertility Services

IV Interactive has helped medical practices and other healthcare-related businesses nationwide with award-winning web development and marketing for over 10 years. Websites built and designed by IV Interactive have gained recognition for having a striking visual appeal, user-friendly design and ranking highly within search engine results. The IMA ‘Best in Class’ award is IV Interactive’s sixth web design accolade since 2010.

About IV Interactive
Headquartered in historic downtown Jersey City, NJ, just across the river from New York's famed financial district, IV Interactive is an interactive agency specializing in medical and professional industries. From search and social media marketing to site design and database-driven applications, IV Interactive helps clients identify and implement the precise combination of interactive elements required to meet their objectives. The right design, marketing, technology and strategy can transform a business. Which elements are you missing?

For more information, please visit http://www.ivinteractive.com.

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Dov Radzik
IV Interactive
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