As a longtime practitioner, visionary and thought leader in the B2B marketing space, we couldn't imagine a better fit to help us manage our tremendous growth.
London, United Kingdom (PRWEB UK) 2 February 2012
After another year of record growth, business-to-business (B2B) research and advisory firm SiriusDecisions announced today it has appointed Steve Gershik as Vice President of Marketing.
Mr. Gershik, an award-winning business marketer, will be assuming responsibility for SiriusDecisions' product marketing, demand generation and corporate communications functions, as well as overseeing marketing operations and driving corporate strategy.
"We're delighted to have Steve join the SiriusDecisions team," said John Neeson, co-founder and managing director of SiriusDecisions. "As a longtime practitioner, visionary and thought leader in the B2B marketing space, we couldn't imagine a better fit to help us manage our tremendous growth."
Mr. Gershik brings more than 18 years of global B2B marketing experience to SiriusDecisions, including serving as CEO of 28Marketing, a demand generation consulting company, and co-founding DemandCon, the demand generation conference. Previously, Mr. Gershik was VP of Marketing at TOA Technologies and Eloqua, among other technology leadership roles. He is on the Executive Council of the Marketing Automation Institute and has been named one of the Top 50 Leaders in Sales Lead Management by the SLMA. Mr. Gershik is also in demand as a frequent speaker at industry conferences and webinars.
A former college-level instructor of English, Mr. Gershik has taught at Apple, HP and Stanford University. He holds degrees in communications and linguistics, and has done post-graduate work at Harvard University and the University of Pennsylvania’s Wharton School of Business.
SiriusDecisions helps business-to-business companies worldwide improve sales and marketing effectiveness. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses. SiriusDecisions has offices in London, Montreal, San Francisco and Wilton, CT.