Listrak Releases Automated Post Purchase Email Solution to Combat e-Retailers One-Time Buyer Crisis

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Solution helps e-retailers increase lifetime value of the 80% of shoppers who only buy once.

Listrak, an email marketing solutions provider for the leading online retailers, announced the launch of its Post Purchase solution. The solution automates the creation and deployment of post purchase campaigns to help online retailers drive additional revenue, build customer loyalty, and decrease the cost of sale.

A recent report from eMarketer estimates that 148 million US consumers made at least one online purchase in 2011– that number is expected to rise to 154 million by 2015. Coupled with the fact that one-time buyers can account for as much as 80% of a retailers’ customer base, e-retailers need to implement strategies to increase the value of existing customers.

“Internet retailers spend a lot of time and marketing dollars acquiring new customers, but are inefficient when it comes to increasing the value of existing customers,” said Ross Kramer, Listrak CEO. “We’ve incorporated customer purchase metrics into the solution to deploy post purchase campaigns that are behaviorally targeted and deployed at exactly the right time to increase customer spend and marketing ROI.”

Listrak’s Post Purchase Solution enables e-retailers to reach out to customers immediately following a purchase with various types of campaigns to prompt a second purchase, further increasing revenue and building loyalty. The solution incorporates customer purchase metrics and is triggered based on order or ship date to send campaigns, such as order and shipment confirmations, review requests, product recommendations, and loyalty programs. Additionally, emails are dynamically generated to include customer specific merchandising, offers, and messaging.

For more information, visit listrak.com or contact one of our solution consultants.

About Listrak
Listrak is an email marketing solutions provider that works with online retailers to drive revenue growth and increase the lifetime value of customers. Founded in 1999, the company's solution suite boasts triggered messaging technology and integrated customer data that enhance email marketing performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, and seamless integration across multiple ecommerce platforms. Listrak has more than a decade of email marketing experience and works with leading U.S. online retailers including Waterford, Ten Thousand Villages, Swell, Vintage Tub, and La-Z-Boy. For more information please visit http://www.listrak.com.

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Heather Bonura
Listrak
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