Many lawyers wonder who news organizations find their legal commentators,” said Karen McGagh Communications President Karen McGagh. “That commentator can be you.
(PRWEB) February 02, 2012
Today’s legal battles are fought and won in the court of public opinion as well as the inside of a courtroom, says Karen McGagh from Karen McGagh Communications. A communications strategy for lawyers can be as important to a legal outcome and crucial to the fate of a client's reputation. What’s more, news organizations are looking for experts to explain the law. Karen McGagh Communications, a public relations firm dedicated to helping law firms grow their practices, offers media tips for lawyers wanting to give winning media interviews.
“Many lawyers wonder who news organizations find their legal commentators,” said Karen McGagh Communications President Karen McGagh. “That commentator can be you.”
Karen McGagh Communications, o ne of the nation’s premier media training, presentation training, and crisis communications firms for lawyers and their clients knows first hand how the media can help. Since the firm’s founding in 1993, the company has trained thousands of spokespersons for interviews seen by more than one billion people worldwide.
“Although dozens of companies offer media training, we stand out because our media training is designed for lawyers and taught by former reporters, said Ms. McGagh who began her career as a journalist. “Because of our experience as journalists, everything about our approach to training is different: our focus on ethical media training and messaging, our national broadcast journalism experience, our experience getting local lawyers to become the right hand of their media, and our flat rate “no surprises” pricing.”
“News stations are so afraid of losing viewers to the channel-changer that they pack "the most news" into shorter and shorter time frames,” Ms. McGagh added. “That puts a premium on guests able to deliver 8 - 12 second sound 'bites‘ about the very complex story they are covering.”
Here are some practical tips from Karen McGagh Communications for turning legal experience into a winning interview for you and your clients, or working with a client in the court of public opinion:
Before an interview:
- Practice reducing talking points to 8-second bites.
- Distill what you want to say into 5 phrases or sentences, none longer than 8 seconds.
- Practice working them into any question that’s asked.
- For how to do it, watch the political candidates change the subject as they're asked question after question.
- If your client is being accused of a crime – Do Not let them do court house interviews. Viewers will assume they're guilty just because they’re in front of a courthouse.
- Never let a physician, pilot or any trusted professional person do a courthouse interview – even if they win. The image will hurt their reputation.
- Non-profits or people who win a verdict or family who gets a criminal behind bars can do a courthouse interview. They’ve earned it and don’t have to worry about the damaging interviews.
For more information please call 443.632.4217 or email karen(at)karenmcgagh(dot)com.
About Karen McGagh Communications
We are a group of former reporters who’ve spent years developing relationships with local and national reporters in a wide variety of industries. We know how to package and pitch stories so they get placed. We know how reporters think, what they want, and where they get their information. We know how to present your story so it gets told. We do it every day.