Content Marketing Expert Jon Wuebben Announces New Book, "Content Is Currency: Developing Powerful Content for Web & Mobile"

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CEO of ContentLaunch shares content development strategies to help businesses improve their online marketing efforts.

“Content marketing is the lynchpin of all successful online business endeavors."

Great web content can be the key that takes a business from micro to macro, says Jon Wuebben in his latest book, "Content Is Currency: Developing Powerful Content for Web & Mobile" (Nicholas Brealey Publishing; January 2012; $29.95). Wuebben describes customer-grabbing content that tells the story of a product or business, how to optimize it for search and social media and the road map to marketing success.

“Content marketing is the lynchpin of all successful online business endeavors,” says Wuebben as he explains the fine art of content development by using the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques and provides the tools and strategies that will get online content noticed.

"The content marketing agency is replacing the traditional ad agency for many companies, and in the process, these firms are savings thousands of dollars and reaching thousands more as a result."

He discusses content on the Web, including web sites, blogs, podcasts, videos, webinars, widgets, case studies, e-books, white papers, social media, email, newsletters and auto-responders. And he leaps with the reader into the 21st century on a journey to understand the latest innovation – content for mobile devices.

Drawing on the latest research, ideas and case studies in content marketing, Wuebben lays out his steps to content marketing success:

  • Discover who your customers are and what will solve their problem
  • Develop consistent, relevant content in multiple channels
  • Release control and let your ideas spread
  • Share your ideas and watch people link to your content
  • Grow as people find your content through social media and search engines
  • Mature into a trusted solutions provider in your industry
  • Increase productivity as customers tell others about you

Required reading for businesses seeking to expand their online presence, "Content Is Currency" provides an insider’s look at the ever-expanding technology and content marketing landscape. The book is available on Amazon in all major formats.

Jon Wuebben is the CEO of ContentLaunch, a global web content marketing agency. He is also the author of "Content Rich: Writing Your Way to Wealth on the Web" and a popular speaker on content marketing, mobile marketing, social media strategy and entrepreneurship. He holds an MBA in international marketing from the Thunderbird School of Global Management. Learn more at where you can download chapter 1 for free.


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