“AIPMM’s ProdBOK® is recognized as a worldwide standard for product management and we are proud to say that FeaturePlan supports it out-of-box without the need for any end user customization. - Michel Besner, President and CEO, Ryma.
Montreal, Quebec (PRWEB) February 02, 2012
Ryma Technology Solutions Inc., the leader in product management solutions, and the Association of International Product Marketing and Management (AIPMM) today announced that FeaturePlan™ is the first vendor solution certified to support their Product Management and Marketing Body of Knowledge (ProdBOK®).
“As the world’s largest organization of product management and product marketing professionals, we have thousands of individuals relying on our body of knowledge to succeed,” said Therese Padilla, President of AIPMM. “With access to a powerful, dedicated product management solution that fully leverages the benefits of our framework, companies will be able to develop better products and effectively manage them through their entire lifecycle.”
An agile, enterprise-class solution, FeaturePlan serves as a central knowledge base and decision-making tool that stores all of the customer’s product information, from new ideas and enhancement requests, to market and technical requirements. It allows product managers to identify market problems and define the features and roadmaps to best respond to customer needs through the products they develop.
“This recognition is a testament to the flexibility of our FeaturePlan software,” said Michel Besner, President and CEO of Ryma. “AIPMM’s ProdBOK® is recognized as a worldwide standard for product management and we are proud to say that FeaturePlan supports it out-of-box without the need for any end user customization.”
The Guide to Product Management and Marketing Body of Knowledge is being edited by Greg Geracie and represents the contributions of over 50 industry experts. ProdBOK® is the AIPMM’s open standard of the Product Management and Marketing Body of Knowledge. This includes the AIPMM framework, which identifies best practices, key activities, key resources, knowledge, inputs and outputs needed to create and manage successful products, and is widely regarded as a worldwide standard that addresses the challenges faced by Product Management and Product Marketing professionals. The framework is made up of seven product phases, from Conceive to End of Life, and covers all aspects that need to be addressed for all products and services throughout their entire lifecycle.
About Ryma Technology Solutions Inc.
Founded in 2000, Ryma is a leader in product management solutions – developing and selling processes, expertise and tools that enable our customers to develop better products. Our award-winning software solution FeaturePlan™ simplifies the implementation of any product management process and is used by industry-leading companies, such as: ADP, BMC Software, Camstar, EMC, GE Healthcare, NetApp, Sage and Trend Micro. Ryma is based in Montreal, Canada with a Center of Excellence in Austin, Texas. For more information, visit http://www.rymatech.com.
About the Association of International Product Marketing and Management
The AIPMM provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM) and Certified Product Marketing Manager® (CPMM) program allows individual members to demonstrate their level of expertise and provides corporate members an assurance that their product professionals are operating at peak performance. The new and improved website now allows members rapid access to the vast array of professional resources, including exclusive member-only content. Visit often to get timely, useful, pertinent information you can trust. For more information on issues concerning product management and product managers, go to http://www.aipmm.com.