Click Asia Summit 2012 – Three Days of Learning, Networking and Business

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Over the course of three days, Mumbai was the epicenter of digital marketing in Asia. Four hundred CXOs, marketers, advertisers and entrepreneurs assembled at India's business capital to learn and network at Click Asia Summit 2012. “Well-organized, focused....” - Dr. Shashi Tharoor

Click Asia Summit 2012 turned the usual conference format on its head by dedicating the first evening entirely to networking. This networking gala was hosted at Mumbai's The Comedy Store, where delegates mingled over delicious food, drinks and a healthy dose of rib-tickling stand-up comedy by hilarious national and international performers.

On Day 2, learning began in earnest. The keynote address was delivered by Former United Nations Under-Secretary General and sitting MP Dr. Shashi Tharoor. Dr.Tharoor is widely known for his prominent social media savvy and at Click Asia Summit 2012, he tackled the burning question of social media censorship head-on, making it clear that while freedom of speech does not give the right to spread hatred and panic, he was no fan of censorship and was willing to err on the side of generosity when it came to free speech.

“It was great to see such a wide range of participants. The energy and enthusiasm the delegates brought to the conference reflects the opportunities for digital media in India.” - Lucy McCabe

The other keynote speakers were Cyriel Kortleven from new shoes today and Lucy McCabe, from OgilvyOne. While Cyriel's session was all about tapping the creative potential of the human mind and breaking fixed thinking patters, punctuated by heavy audience interaction and humor, Lucy concentrated on the present and future of digital marketing in India and Asia, stating that for the next generation, digital was the same as normal.

The “digital is normal” mantra would come up over and over again during the conference, as speakers from companies like Google, Star TV, Turner Broadcasting, Adobe, Saatchi and Saatchi, Taj Hotels and TripAdvisor reiterated similar sentiments. Post-lunch, the conference ran on three parallel tracks, focusing on Technology, Social Media and Search respectively, with delegates free to swap between sessions.

“...the response was amazing , I guess the number of attendees were far more than what I had anticipated...” - Mahesh Murthy

The overall positive buzz around the event naturally spilled over to the social web, where the official hashtag of the event, #CAS12, was soon trending throughout the country on Twitter. Delegates took to the microblogging site to congratulate speakers for powerful, engaging sessions and to tell the world about how much fun they were having – even while they were learning.

Here are some of the things delegates had to say about the event on the social web:

  •     Thank you for helping me meet so many wonderful people and also get int insights in my industry @ClickAsiaSummit #CAS12 - @hemalmajithia
  •     amazing end to an excellent presentation way to go @ndecrock #CAS12 - @ritikaraa
  •     Thanks @ClickAsiaSummit for a great show! Enjoyed the energy and the conversations around Digital Media in a real world :). #CAS12 - @pradeepchopra
  •     Another fountain of Youth. Great minds think alike. Mahesh Murthy's session gets more & more fun. #CAS12 - @RashmiPutcha

Day 3 at Click Asia Summit 2012 was all about in-depth learning. Six different workshops were conducted throughout the day. Experts from the fields of digital marketing, social media and innovation gave delegates a crash course on boosting their profits by tapping into the power of digital, as well as their own creative thought process. These fun, interactive workshops provided valuable hands-on training for those who were ready to incorporate digital into their marketing mix but didn't know how. “#CAS12” was soon trending on Twitter for the second straight day.

After three days of networking, learning and business, Click Asia Summit 2012 came to an end. Delegates from Johnson & Johnson, American Express, Channel [V], Cognizant, Viacom, ICICI Lombard, Reliance Capital and other global brands left with a deeper, better understanding of digital media and its potential and the anticipation of what Click Asia Summit 2013 would deliver.

To find an exhaustive list of speakers, the session agenda and description, as well as for more detail on Asia's largest digital, social and mobile marketing conference, visit the event website at http://www.clickasiasummit.com.

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