How Promo Codes Have Made 2012 the Year of Two Januarys

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The explanation behind the extension of the January sales and why they seem to keep going. PromoCodes reveal their secret.

The economy seems to ease with discounts and bargains. That’s why every day new retailers sign up with PromoCodes.

Just as the economic crisis was caused years before its effects surfaced, so has the need for discounts, vouchers and promotional codes. Indeed, promotional codes and discount codes are the very point of PromoCodes.

So, as the January sales come to a close and the commercial year really begins, why is it that the sales don’t seem to have disappeared?

‘Because the sales serve a purpose for both retailer and customer,’ explains Alex Attinger, CEO of promocodes.co.uk site PromoCodes.co.uk. ‘Each year we seem stuck in the financial crisis, freezing wages and increasing bills. This model can’t continue, so either the economy collapses or a viable alternative is found.’

Are discount sites the answer? ‘The economy seems to ease with discounts and bargains. That’s why every day new retailers sign up with PromoCodes. Add to that the increased public awareness of discount sides, and you have an explanation as to why PromoCodes grew by 2000% in 2011.’

Retailers such as Laura Ashley and Argos have continued their January sale through to February, amid concerns of second recession in 2012. The extension comes during the same week that an increase in water rates has been announced in regions across the UK.

Details of bargains can be found through PromoCodes site PromoCodes, a website owned and run by Attinger Jack Interactive.

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Steven Sutton
Attinger Jack Interactive Ltd
01225 758222
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