LocalizeAustin and UPG Video Marketing Give Austin Small Businesses the Spotlight

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One-Day Workshop Brings Video Marketing to Austin Small and Local Businesses

The event is designed to make high-quality video accessible to the Austin local business community at an affordable price with an impressive turnaround time – about an hour for each registrant.

LocalizeAustin and UPG Video Marketing have teamed up to host a cost-effective back-to-back video shoot for Austin small businesses at the Austin Video Marketing Marathon on Thursday, Feb. 16, 2012, at Center61. The event is designed to make high-quality video accessible to the Austin local business community at an affordable price with an impressive turnaround time – about an hour for each registrant.

Up to 15 businesses can sign up for a $200 spot in the Austin Video Marketing Marathon. For each assigned time slot, attendees will bring in talking points they will have crafted ahead of time, then get quick on-camera tips from UPG Video Marketing before recording their business’ value proposition on video. While the recorded footage is edited, attendees will meet with LocalizeAustin to discuss how to integrate the video into their marketing strategy. They will receive their completed business video on a USB flash drive close to an hour after they arrive for easy incorporation into their promotional materials.

This one-of-a-kind event format allows UPG Video Marketing and LocalizeAustin to help several businesses over a twelve hour time period, and gives participants a business-boosting video and strategy customized for their own business without spending thousands of dollars or weeks waiting on a video production team.

"For many small businesses, the cost of a high-end video may equal their entire marketing budget for the year. However, video is an important tool that puts a human face on a brand and may draw in new business, especially when combined with other marketing and social media channels,” said Rebecca Otis, founder of LocalizeAustin. “We are thrilled to partner with UPG Video Marketing as one of Austin's top-tier video production companies for a full day of helping small businesses come to life on camera.”

“As Austin’s new co-working community dedicated to social entrepreneurs and non-profits, we realize that small organizations need innovative services like the Austin Video Marketing Marathon to bring their big ideas to the world and we are excited to host it in our space,” said Center61 founder, Steve Wanta.

According to Ben Cecil, Director of Marketing Strategies at UPG Video Marketing, new businesses are driven by entrepreneurial passion. “To turn this passion into a successful business, they'll need to compel prospective customers to buy. We look forward to helping small businesses do this by producing top-notch, revenue-generating video at a fraction of the typical cost at this event,” said Cecil.

The Austin Video Marketing Marathon is the final of three in a series hosted in part by LocalizeAustin in early 2012 to give local businesses access to marketing tools and resources they need to compete in today’s marketplace – at a reasonable cost.

The Austin Video Marketing Marathon will be held on Feb. 16, 2012, from 8 a.m. to 6 p.m. at Center61 located at 2921 East 17th Street Building D Suite 4, Austin, Texas. To attend, Austin small businesses must register for one of only fifteen spots available at UPGVideo.com/Marathon. Supporters and participants can discuss the event on Twitter using the hashtag: #ATXVideoMarathon.

LocalizeAustin is a community-focused marketing consultancy, providing email marketing, communications planning, social media management, and event coordination services for small and local businesses in Austin, Texas. (http://www.localizeaustin.com)

UPG Video Marketing is an agency in Austin, Texas that helps clients increase revenue by leveraging a strategic blend of story-telling and call-to-action video marketing. (http://www.upgvideo.com)

Center61 is a co-working community for social entrepreneurs and nonprofits in Austin, Texas. This platform is driven by sustainability, innovative ideas, new services, and active members of the co-working community. (http://www.center61.com)

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Rebecca Otis
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