TOMY Chooses Easy2 to Provide Multichannel Product Demos to Increase Online and Mobile Conversions and Sales

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Easy2 adds another global manufacturer to its ever-growing list of clients and partners

TOMY announced that Easy2 Technologies has been chosen to provide a multichannel solution to deliver its shoppers online and mobile product content.

“TOMY is excited to partner with Easy2 for online and mobile product demos,” said Willie Wilkov, Vice President, Marketing Communications, TOMY International. “Their self-service tool will help us efficiently deliver robust demos across all of our toy and juvenile products brands. Our goal is to upgrade our online merchandising across all our retail partner sites, improving conversion and driving incremental ecommerce sales.”

Easy2 Product Demos help shoppers learn more about products by allowing them to interact with engaging and educational content such as image galleries, features and benefits, 360° rotations, and videos; all of which reduce buyer hesitation and give shoppers the confidence to buy, online or in-store. Easy2 offers manufacturers and retailers product demos in online, mobile and tablet formats, allowing them to have a true multichannel merchandising strategy.

“We are incredibly pleased to partner with TOMY,” said Ethan Cohen, Easy2 CEO. “Their commitment to quality and safety, stellar reputation, and innovative products are a perfect fit for what we do best: present engaging, interactive content that helps shoppers make confident decisions. TOMY shoppers will feel like a kid again when they engage with entertaining product demos. Who wouldn’t feel giddy interacting with the newest Chuggington toy? We are looking forward to helping TOMY increase their conversions and sales.”

For more information on multichannel merchandising tools such as product demos or product selectors, contact Easy2 at 216.812.3200 or 877.299.3366, or email info(at)easy2(dot)com.

TOMY International ( is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY®, Ertl®, Johnny Lightning® and Tomica® brands as well as products for mothers, infants and toddlers marketed under its The First Years®, Lamaze, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular and classic licensed properties such as Thomas & Friends, Chuggington, Dinosaur Train, John Deere, Disney’s Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International’s mission is to inspire and fulfill the dreams of children and parents worldwide. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd.

About Easy2: Easy2 ( is the leading provider of online and mobile merchandising content and technology that connects manufacturers, retailers and shoppers. Clients include leading consumer product manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, D-link and over 150 others.


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Jerry Spelic
Easy2 Technologies
(216) 812-4525
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