City of Lakes Loppet Goes Google

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Twin Cities Google Apps consulting firm Agosto expedites participant check-in with the development of an innovative Google App.

Agosto, Inc. (, a Google Apps premier partner and one of the nation’s oldest and fastest-growing Google Apps and cloud services consulting firms, has created an innovative Google App that streamlines the registration and check-in process for the anticipated 10,000 participants at the 2012 City of Lakes Loppet Feb. 4–5. 2012.

An element of Agosto’s ongoing work with for the City of Lakes Nordic Ski Foundation, the custom Google App creates for each participant a unique barcode that’s scanned during the check-in process using volunteers’ smartphones.

“In the past, providing accurate information in a timely manner following the registration cutoff involved a lot of manual work and stress,” said Paul Lundberg, development director at Agosto, Inc. “We analyzed and understood their (City of Lakes Nordic Ski Foundation’s) frustrations and created an app that reduces manual efforts and expedites the process for everyone.”

Leveraging the capabilities within the Google App Engine, Agosto created a registration system that deploys a unique webpage for each participant. Once registered, each email address receives a notice with a web link to a page containing event and registration information, including a registration-specific bar code that’s used to speed the check-in process. Similar to paperless boarding passes used by airlines, the participant’s barcode is scanned (digitally or from a printed format) at the time of registration.

In prior years, registration support began prior to the registration cutoff date because of the time-intensive manual work necessary to organize and send individual emails with the correct registration information and then conduct onsite check-in used a printed list process. Additionally, because event registrations might be modified right up until the event registration deadline, nothing could be finalized until the last few days before the event.

“The Google App Engine is the perfect fit given the short deployment timeline and because Loppet’s website is used very intensively for the three to five days following the event registration cutoff,” said Lundberg. “Now the organizers can focus their efforts on event details and the overall experience for participants and spectators, rather than spending hours on registration details.”

Agosto, Inc. (
Based in Minneapolis, Minn., and founded in 2001, is one of the nation’s oldest, most progressive, and fastest-growing cloud and Google Apps consulting firms. The company, one of the earliest members in the Google Apps resource network, has been singled-out by MSPmentor 100, a distinguished research report that identifies the world’s most progressive managed service providers. The company served on Google’s Customer Advisory Board in 2008 and joined its Advisory Board in 2009—one of only 12 partners to sit on the board. Agosto also was ranked in Inc. magazine’s 5,000 Fastest Growing Companies in both 2009 and 2010. For more than 10 years, Agosto has helped customers migrate from legacy systems to next-generation technologies that free-up money for other business needs. Clients include 2nd Wind Exercise, Famous Dave’s, Goodwill Easter Seals, Minnesota Wild and Jaguar Land Rover.
Media contacts: Brant Skogrand, KC Associates, LLC, brant(at)kc-associates(dot)com, 626.756.4763


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Brant Skogrand
KC Associates
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