The Senior Brand Manager’s keynote will highlight how to leverage an organization’s corporate social responsibility commitment to engage consumers and add depth to its brand.
Washington, D.C. (PRWEB) February 02, 2012
Green Mountain Coffee’s Senior Brand Manager, Derek Archambault will deliver the keynote at PR News’ CSR Awards Luncheon on April 17 at the JW Marriott in D.C. Archambault has over 13 years of consumer and B2B marketing experience and now manages the largest brand at one of the fastest growing companies in the world. He is leading the Green Mountain Coffee brand as it goes from a strong regional player to a major national brand. The Senior Brand Manager’s keynote will highlight how to leverage an organization’s corporate social responsibility commitment to engage consumers and add depth to its brand.
The two-hour public relations event will recognize the winners and honorable mentions of the annual CSR Awards and CSR A-List program. The winners of both the CSR Awards and CSR A-List programs set new standards of CSR excellence and point the way for other organizations to follow.
The full list of CSR Awards and CSR A-List finalists can be found here: http://www.prnewsonline.com/awards/CSR_Luncheon2012/.
PR News will hold a Measurement Conference on April 18, the day after the CSR Awards Luncheon. Both the CSR Awards Luncheon and the Measurement Conference will take place at the JW Marriott in Washington, D.C.
Space is limited so finalists and their colleagues are encouraged to register soon.
To register for the CSR Awards Luncheon or the Measurement Conference, click here.
For questions regarding the CSR Awards Luncheon, contact PR News' Assistant Marketing Manager Laura Berdichevsky at lberdichevsky(at)accessintel(dot)com. To learn more about placing a congratulatory ad in the PR News' CSR Special Issue, contact Senior Vice President & Group Publisher Diane Schwartz at dschwartz(at)accessintel(dot)com.
The PR News family of products also includes the weekly PR News publication, The Digital PR Summit, Media Relations Forum and PR Measurement Conference, PR Webinars and Workshops, PR Guidebooks, Platinum PR Awards, PR People Awards, Nonprofit Awards, 15-to-Watch and more. Visit PR News online at http://www.prnewsonline.com.