Launches Underwear Subscription Service

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Freshpair Subscriptions makes it easy for men and women to stay stocked up with the most overlooked household essential--underwear--in an easy, affordable way that works with every lifestyle.

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Nowadays, people have less time to shop for the basics...Freshpair Subscriptions takes care of that often overlooked essential—underwear!" says Freshpair President Matthew Butlein

What do toothpaste, coffee and underwear have in common? All three are considered daily essentials for most Americans, causing them to keep a fresh supply in stock—except the underwear. A recent poll revealed that 70 percent of Americans wear “expired” underwear and bras that are torn, overworn, stretched out and stained, simply because they don’t have time to shop or can’t find their style or size in local stores. The solution, called Freshpair Subscriptions, makes replenishing the essentials easy with automatic shipments of favorite styles of underwear, bras, panties, t-shirts, socks, even shapewear. Customers can easily adjust the quantity, content and frequency of each shipment to suit their needs.

For years, a variety of automatic delivery services have helped people with active lifestyles stay stocked up with their favorite food, vitamins and cosmetics. “Whether it’s work, kids or just a busy schedule, nowadays people have less time to shop for the basics, and end up forgetting what they need most,” says Freshpair President Matthew Butlein. “Freshpair Subscriptions takes care of that often overlooked essential—underwear—in an easy, affordable way that works with every lifestyle.”

Freshpair Subscriptions extends to over 90 brands of men’s and women’s underwear, intimate apparel, socks, t-shirts and shapewear. It's not the first such service for guys, but they favor Freshpair over the others for the huge selection of brands and exclusives and more order flexibility. For women, finding the perfect bra is difficult enough, especially for hard-to-find sizes and brands. Once they find a bra they love, Freshpair Subscriptions will ensure a fresh one is always on the way—no more stores, messy racks or out of stock sizes. And because other necessities like panties, socks, and hosiery require replacement more frequently than bras, the customer can can adjust your deliveries accordingly. believes that feeling your best begins on the inside with the first thing we put on every day—underwear—and for 11 years, the goal has been to help men and women around the world find their perfect fit. Freshpair Subscriptions fulfills our mission in a way that is guaranteed to fit every customer’s schedule.

Freshpair is the go-to destination for men’s and women’s underwear and intimates, offering over 100 of today’s hottest brands (probably the ones you’re wearing right now). We provide the personal attention of a boutique with the wide selection of a department store, making it easy to find your perfect fit. Freshpair is also the founder of National Underwear Day, an annual holiday dedicated to the appreciation of underwear. Every shopping experience on Freshpair is backed by our exceptional customer care and includes free shipping on all U.S. orders. Freshpair has teamed up with OrderGroove to make the Freshpair Subscriptions Program possible.


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Lindsay Massey
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