Haute Living Magazine Features Exclusive Interview with Max and Lubov Azria

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In this issue of Haute Living Los Angeles, Max and Lubov Azria invite Haute Living into their home for an exclusive one-on-one interview. The design power couple sounds off on how they find balance, creatively and in life.

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Max is really more of [the] strategic visionary, and I am very much behind the scenes

In this issue of Haute Living Los Angeles, Max and Lubov Azria open the doors to both their home and minds; explaining how together, they have achieved greatness on every level. When it comes to business, Lubov says that “Max is really more of [the] strategic visionary, and I am very much behind the scenes. I love details, [I love] working closely with people and I love making things happen. Max is really the one who says, ‘We are going to conquer the world.’ And I’m like, ‘Ok honey! Lets go!’”

With a slew of brands under the BCBGMAXAZRIA Group’s umbrella, the Azria’s intuitive aesthetic is one that celebrates the multidimensional woman. “We have three very different customers we design for,” Lubov said. “BCBGMAXAZRIA Runway is designed for the woman that really either dances or dines, so they are dresses for socialite women. Max Azria, she is more of an artist. [She is] elegant and [the silhouette is] draped. Those two girls don’t really mix. Hervé Léger is completely different and very strong.”

The bold design of a Hervé Léger dress is not an easy concept to translate, however. “It’s a very long process, there’s no pattern and everything is done and stitched by hand,” Lubov said. “You basically mummify the dress form. You play and you drape the bands everywhere.”

With these brands, both collectively and individually, the Azria vision has always been clear, concise and true to the brand’s DNA, which capitalizes on the combination of taste and poise. “We can [sum it up] in four words,” Max said, suggesting the phrase responsible for the acronym known around the world, “Bon chic, bon genre!”

About Haute Living Magazine
Haute Living Magazine is a national luxury lifestyle magazine published in four markets—New York, Miami, Los Angeles and San Francisco. The book features the top entrepreneurs, businesspeople and notables in each market, highlighting the best in luxury consumer goods, culinary hot spots and events. HauteLiving.com recently underwent an upgrade while Haute Time (http://www.hautetime.com) and Haute 100 (http://www.haute100.com) websites were re-launched, providing readers with upscale resources on the swankest parties, timepieces and individuals.

For more information, please visit: http://www.hauteliving.com


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