Identifix® Expands Market Reach and Availability of Direct-Hit™ to Dealerships

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Allows Dealers to Increase Service Revenue and Boost Dealership Profits

Identifix, Inc., a leader in vehicle diagnostics for 25 years, today announced the broad availability of Direct-Hit, the company’s award-winning online information tool, to automotive dealerships across the U.S. and Canada.

To best support an all-make strategy, Direct-Hit offers dealerships a way to boost their bottom line and increase productivity by enhancing their off-make knowledge and expertise, allowing dealers to diagnose and repair all makes faster, recondition used vehicles for resale and sell more routine maintenance.

The Direct-Hit “supercharged” keyword search technology is a unique feature that benefits dealerships’ ability to service all makes by considering language across all manufacturers, so there’s no need to know exact terminology to find the necessary diagnostic, service and repair information.

“We help dealerships stay competitive by giving them what they need to service any make efficiently, accurately and profitably,” explained Jeff Sweet, President of Identifix. “By providing access to over 500,000 known real-world fixes, Direct-Hit delivers information not available in any other system. Our diagnostic test and fix procedures are not based solely on the original manufacturer’s information, but on confirmed data we’ve been documenting from professional technicians for the past twenty-five years.”

“We are a GM Dealership, but we’ll work on anything, imports or domestic. My technicians use Identifix’s website to help diagnose these vehicles and if we cannot find an answer on the website, we call the Repair Hotline for the help we need to make the repairs,” added Wes Heinsma, Service Manager, Sunrise Chevrolet, Inc., Omak, WA. “Identifix saves time, we would not want to go without it in our shop.”

Direct-Hit is Identifix’s subscription-based online resource offering industry-exclusive vehicle diagnostics, Factory Scheduled Maintenance plans and OEM service & repair information to nearly 100,000 users. It was developed from over 3.8 million Identifix Repair Hotline calls to the company’s staff of over 45 ASE (Automotive Service Excellence) Master, L1 Carline Specialists. Direct-Hit delivers more than 500,000 Hotline Archives that contain symptoms, associated shortcut tests and confirmed fixes. Each archive expands with the service & repair information to complete the job once the diagnosis is determined. Direct-Hit is updated with over 5,000 new entries added to the database each month.

For more information about Direct-Hit for dealerships, call 1.888.333.0015. You can also follow Identifix on Facebook at and on Twitter at
Or stop by the Identifix Booth #3395 at the NADA Convention in Las Vegas, February 3-6, to learn more about how Direct-Hit can increase dealership profitability and service capabilities. We would also be happy to discuss our new OEM Direct feature, which delivers genuine OEM service & repair information straight from the factory and allows dealerships to diagnose and repair vehicles with greater speed, accuracy and confidence.

About Identifix:
Located in Roseville, MN, Identifix® is the complete source for vehicle diagnostics, Factory Scheduled Maintenance, service & repair information. Identifix’s products and services include the Direct-Hit online tool and their technical Repair Hotline. Founded in 1987, Identifix serves customers in the United States and Canada and operates as a wholly owned subsidiary of Service Repair Solutions, Inc. For more information, visit


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Matt Cascarino
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