Football transfer deadline day service provides traffic boost for DSG

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Digital Sports Group have revealed that a new service used on the European Transfer Deadline Day was a qualified success, drawing in huge numbers and providing a 12% traffic swell. The service provided live reports as the day unfolded and integrated with social networks such as Facebook and Twitter.

Football.co.uk
a high speed service that provides fans with the latest transfer news and gossip

Digital Sports Group have revealed that a new service used on the European Transfer Deadline Day was a qualified success, drawing in huge numbers and providing a 12% traffic swell. The service provided live reports as the day unfolded and integrated with social networks such as Facebook and Twitter with all the transfer gossip and news.

Transfer Deadline Day is always an important day on the calendar for any football fan despite this year’s winter transfer window being significantly less exciting and dramatic than the previous year.

Matthew Huckle, assistant editor for Football.co.uk had this to say on the new service “With the high levels of interest from football fans on deadline day, we decided to test for the first time a high speed service that provided fans with the latest transfer news and gossip as it happened. The service was incredibly successful considering it was the first time we had tested it. With interaction from social networking sites this kind of service has great potential and is something we hope to use again in the future.”

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Simon Boynton
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