The idea for the site really took shape remembering how my friends and I struggled to afford the sport when we were younger.
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Denver, CO (PRWEB) February 07, 2012
More than a decade before the likes of Groupon and other discount coupon sites came into existence; SkiCoupons.com was carving out a frugal niche for skiers and snowboarders hungry to save some money enjoying the sport they love. What started in 1998 has blossomed into the “go-to” website for economically aware downhill enthusiasts.
To celebrate its’ 14th season, the company has been giving away lift tickets through a Facebook sweepstakes which will continue through the season with prizes like HD GoPro cameras and other ski gear.
Since it’s inception, SkiCoupons has offered up thousands of money saving coupons that have saved users millions of dollars. Along the way, skiers and riders have found deals on equipment rentals and lessons. Today, they can also find deep discounts on lodging, transportation, dining, shopping and more at ski resorts all across North America.
Steve Hoodecheck, Founder and Owner of SkiCoupons, recently answered some questions regarding his passion for the business, industry and what the future holds for his company.
Ski Coupons: Why did you start Ski Coupons?
Steve Hoodecheck: The idea for the site really took shape remembering how my friends and I struggled to afford the sport when we were younger. After working in the tourism industry and getting to know it a bit better, I thought, why not put free coupons in one spot to advertise the ski industry while providing a better value to ski vacationers.
SC: What does your company do that the others don't do?
SH: Our deals are free for the consumer. They don’t have to buy anything nor do they have to join a membership. We are a niche website with a specific focus on ski resort communities and businesses. Our specials include discounts on lodging, lift tickets, restaurants, ski and snowboard rentals – everything you need on a ski vacation. SkiCoupons.com is a place to plan your entire ski vacation.
SC: How did you decide on the current business model?
SH: Our mission since the beginning has always been, “We are dedicated to enhancing people’s vacations by offering travelers an online source for meaningful discounts, deals and savings. In addition, we provide resort businesses effective, reasonably priced advertising, while creating the highest level of possible client relations.” We strive to be a trusted resource for families, individuals, ski clubs and groups who want to save real money on the sport they love.
SC: How has your company evolved throughout the years?
SH: We were the groundbreakers back in 1998 and at that time a lot of businesses that we approached didn’t even have websites of their own. Now our phones can surf the web, email, send texts and make calls with 20 times the speed and memory at a fraction of the cost. Our backend systems have evolved to keep up with these changes, but our passion to create value for advertisers and consumers has remained the same.
SC: What are the biggest challenges facing the industry going forward?
SH: “Value Marketing” has been around since the beginning of commerce and it lends itself better to some industries more than others. I think that the ski industry is still working out how it will adapt to this powerhouse of change and evolve into a more value-friendly endeavor. There is a huge segment of the population that loves to ski and snowboard and we work diligently to continue to represent an ever growing segment that seeks value when planning a vacation.
SC: Does advertising specials, deals and coupons really work for your clients?
SH: Absolutely, a lot of savvy marketers tell us that value marketing increases their bottom line. With social media outlets like Facebook and Twitter, a money-saving deal will be freely shared by friends, family and co-workers. Essentially, people want to spread their “find” with others. The internet has become such a fast and convenient source for researching and finding value that it now controls the markets versus years ago when it was the other way around. Internet advertising spending will outpace traditional ad spending this year for the first time ever.