Danvers, MA (PRWEB) February 06, 2012
Bill Hale, President of The Hale Group, announced that Laura MacPhail has joined The Hale Group as a Principal. “I am delighted Laura is rejoining our team. She is doing great work for the industry with her company Foodservice Immersion™, which will continue, but she will be a key member of our management consulting practice effective immediately. Laura is a keen observer of the industry and her insights to the operator world will be invaluable to our clients,” said Hale.
Laura MacPhail joined The Hale Group immediately following completion of her MBA at The School of Hospitality Business in the Eli Broad College of Business at Michigan State University. Her consulting and research practice has centered on sales and marketing strategy development, brand awareness and positioning, trade channel requirements and education, product innovation, and customer satisfaction. Her particular expertise is foodservice operators: their needs, their business practices, and their approach to supply chain partners.
She left The Hale Group and founded Foodservice Immersion™ in 2006 to meet the professional development needs of foodservice suppliers and to facilitate communication along the foodservice supply chain.
“The Hale Group is the leading strategic consultancy in the foodservice marketplace, and I am very pleased to be working again with this dedicated team. Their understanding of the extremely dynamic foodservice supply chain is unsurpassed, and I look forward to making a contribution to our clients,” said MacPhail.
Laura MacPhail may be reached at 978.884.4466 or lmacphail(at)halegroup(dot)com.
The Hale Group Ltd. (http://www.halegroup.com) provides strategic consulting services to food and agribusiness industries. The company's services include business strategies, market assessments, repositioning, new venture analysis, and industry studies. The Hale Group is headquartered in Danvers, Massachusetts with additional offices in San Francisco and Washington.
Foodservice Immersion™ (http://www.fs-immersion.com). is a focused, small-group foray into the real world of the foodservice operator. It’s an intensive three-day program of operator site visits, one-on-one candid discussions, and frank Q&A sessions. Foodservice Immersion™ provides a unique professional development experience for the foodservice supplier community.