“The IAB views the MediaMind Global Publisher Unit as a key partner in setting industry standards and developing innovative formats that will enable consumers to connect with brands more effectively.”
New York, New York (PRWEB) February 08, 2012
MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, announced today the establishment of the MediaMind Global Publisher Unit (http://publisher.mediamind.com ). Following the unification of three technology powerhouses—MediaMind, Unicast, and Eyewonder under the DG umbrella—now online publishers have access to additional resources and services worldwide to bolster their rich media offering.
Typically the first to adopt new technologies, online publishers demand innovative solutions along with white-glove service supported by teams that understand their business. The Global Publisher Unit helps publishers expand beyond the basic ad unit experience and scale their rich media product offering with advanced, innovative technologies such as dynamic creative optimization, mobile and in-stream video.
The MediaMind Global Publisher Unit has collaborated with the IAB to develop four of the six IAB Rising Star Formats recently launched for North America. In response to MediaMind’s announcement of this new Unit, Peter Minnium, Head of Digital Brand Initiatives at the IAB stated, “The IAB views the MediaMind Global Publisher Unit as a key partner in setting industry standards and developing innovative formats that will enable consumers to connect with brands more effectively.”
Many of the leading global publishers already benefit from partnering with this unit. “As a unified team, we are even better positioned to support key global publishers such as MSN, Yahoo!, the budding social media marketplace, as well as news and entertainment broadcast channels such as NBC, CBS, etc.,” said James Dillon, Senior Vice President of the MediaMind Global Publisher Unit.
For more information on MediaMind, visit http://www.mediamind.com.
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. During 2010 MediaMind delivered campaigns for approximately 9,000 brand advertisers, servicing approximately 3,800 media and creative agencies across approximately 8,200 global web publishers in 64 countries.
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