Super Bowl Prediction: Coca-Cola to Have Largest Social Media Impact of all 2012 Commercials

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ymarketing ( Predicts Coca-Cola as a Top 2012 Super Bowl XLVI Advertiser Based on Digital Interactions

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This year the spots will encourage social media interaction while the game is in progress. In our mind Coke, and a few others, appear to have solid integrated advertising game plans.

While a host of former NFL players will pick this year’s Super Bowl winner during the NBC pre-game show, digital marketing agency ymarketing is announcing Coca-Cola as the odds-on favorite to become the Social Media Brand Champion in 2012. The prediction is based on established social media presence, recent digital performance, and historical reaction to Super Bowl Ads as measured by post-game online consumer behavior and social media interaction. Other top brands expected to score big include Best Buy, Chevy, Disney, Doritos, Google, Kia and Pepsi.

“One of the biggest changes to this year’s Super Bowl advertising is the overt quest for command of the so-called second screen, or mobile tablets and phones,” said Donald Nosek, VP of Strategy for ymarketing. Whereas in the past brands may have mentioned a social media address or added subtle icons to an ad, “This year the spots will encourage social media interaction while the game is in progress,” noted Nosek. “In our mind Coke, and a few others, appear to have solid integrated advertising game plans.”

Coke’s pre-Super Bowl advertising game plan includes a custom website showcasing its animated Polar Bears, one a New England fan and the other rooting for New York. Chevy launched a smartphone contest app specifically for the Super Bowl; and Kia is showing its actual Super Bowl Ads in movie theaters prior to the game. Doritos even has an entire Crash the Super Bowl campaign seeking user generated content via a video ad contest.

Last year, ymarketing introduced the Super Bowl Social Brand Scoreboard Report, where the digital agency measured the impact that Super Bowl ads had on online consumer behavior following the game. This year, ymarketing will answer such questions as: Who will create the biggest buzz? Who was the Top Automotive Brand, or Top Beverage Brand? Are celebrities really worth the extra expense of having in a commercial? And how long can a company keep a theme going before America’s interest wanes (e.g. E*Trade baby, GoDaddy Girls, et al).

“Our passion is in the sport of analyzing social media trending,” said Nosek. “Even those not interested in football watch the Super Bowl for innovative and funny commercials that air during this time. It is our hope that we can measurably capture what resonates with people and continue to help these brands grow based on our findings.”

The full 2012 Super Bowl Social Brand Scoreboard Report will be available after the game to all who register at; and will show how ymarketing’s predictions matched up to the actual results.

About ymarketing:
ymarketing is a data-driven, digital marketing agency specializing in Search Engine Optimization (SEO), Pay Per Click / Search Engine Marketing (SEM), Social Media Marketing (SMM) and other Digital Go-to-Market-Strategies. For more than a decade ymarketing has partnered with agencies and assisted companies by increasing revenue through generating qualified leads and profitable eCommerce checkouts directly online.. ymarketing strictly focuses on strategies and techniques that grow revenue without increasing marketing expenses to drive positive ROI.

Recent awards and recognition include: #1 Fastest Growing Private Company - Orange County Business Journal, #12 Fastest Growing Private Company in LA/OC - Inc Magazine, and HubSpot Partner of the Year - HubSpot User Group Summit 2010.

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