Easy2 Announces Seamless Integration of Product Demos and Product Selectors into Facebook Fan Pages

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Easy2 again leads the way in offering multichannel merchandising options

Easy2® Technologies, the leading provider of online and mobile merchandising content and technology to manufacturers and retailers, announces that its interactive content is now able to be easily integrated into Facebook® fan pages.

“Social media is all about sharing,” said George Koenig, Easy2 VP of Sales and Business Development, “and Easy2 product demos and product selectors can now be shared on Facebook fan pages, in addition to corporate websites, retailer sites, and mobile devices such as smartphones and tablets. Global brands such as Black & Decker, Electrolux, Haier and Eureka are already taking advantage of our industry-leading multichannel merchandising technology and have integrated their product content into their Facebook presence. To reach your audience, you need to be where they are, and they are on Facebook.”

The case for having interactive product content on Facebook is strong:

  •     1 in 11 of all human beings is on Facebook (642 million), including 57.1% of US Internet users
  •     Facebook users spend 50% more online than other Internet users (in dollars, not time)
  •     75% of Facebook users have “liked” a brand; after “liking” a brand, there is a 51% increase in likelihood a customer will purchase from that brand, and a 41% increase in likelihood a customer will recommend that brand to their (on average) 130 Facebook friends*

“Shoppers on Facebook frequently look for product information and recommendations from their friends, so it only makes sense to put product demos and product selectors there,” said Jerry Spelic, Director of Marketing. “Facebook-enabled commerce and friend recommendations are powerful tools, but to take advantage of them, you need to go where the shoppers are! Easy2 makes it easy to sell more products by making the shopper experience better everywhere, including Facebook.”

“We make getting your content on Facebook easy!” said Russ Tigue, Director of Client Services, “If you can add a photo to Facebook, you can add your demos and product selectors too! Easy2 Demos and Product Selectors will be displayed in the left hand nav on your Facebook fan page, alongside your “wall,” “photos” and “info” tabs. We’ll walk you through the steps to get your demos and selectors on your Facebook fan page.”

For more information on how Easy2 Facebook Product Demos and Product Selectors can increase conversions and sales, contact Easy2 at [email protected], 216.812.3200 or 877.299.3366.

About Easy2 Technologies: Easy2 (http://www.easy2.com) is a technology provider that connects manufacturers, retailers and shoppers with engaging and educational merchandising content. Clients include leading consumer products manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, D-link and over 150 others.

*Source: http://socialcommercetoday.com/f-commerce-statistics-roundup-facebook-commerce-by-the-numbers/

Facebook® is a registered trademark of Facebook Inc.


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Jerry Spelic
Easy2 Technologies
(216) 812-4525
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