Loyalty 360 Presents: Untangling the Customer Loyalty Conundrum

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SAP, Forrester lead complimentary webinar to explore new research examining the current state of customer loyalty, how marketers innovate around loyalty

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Loyalty programs are everywhere but lack serious differentiation - simply propagating a downward spiral of discount addiction and margin dilution. To understand the current state of loyalty and how marketers innovate around loyalty, SAP commissioned Forrester Consulting to conduct an exclusive research study into the methods and approaches of over 150 senior loyalty marketers across North America and Europe. The results of the study will be examined in, “Understanding the Customer Loyalty Conundrum.” Powered by Loyalty 360 – The Loyalty Marketer’s Association, this complimentary webinar will take place on February 16, 2012 at 1 PM EST.

In this session, Bernard Chung, SAP Global Marketing, and Suresh Vittal, Forrester Vice President and Practice Leader, will discuss:

  •     The challenges loyalty marketers face
  •     Major trends in loyalty marketing
  •     The key innovations that drive loyalty in the future
  •     How loyalty marketers must use data, technology and analytics to create differentiation

Bernard Chung is a 15-year veteran in enterprise CRM software product management and marketing, covering technology solution for loyalty marketing. Chung is the Director of Product Marketing at SAP Labs, LLC in Palo Alto, CA., responsible for the global messaging and positioning of SAP solutions to marketing professionals.

Prior to joining Forrester in 2006, Suresh Vittal served as a consultant with SPSS where he focused on enabling marketing technologies at client companies. Vittal has successfully led the implementation of Web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals.

To register or for more information, please visit “Understanding the Customer Loyalty Conundrum.”

About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. http://www.loyalty360.org

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Cindy Kazan
Loyalty 360
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