Success on our platform has led to exponential growth for the company, attracting dozens of leading advertisers who are growing their display spend an average of 70% annually based on their results with TruEffect.
Westminster, Colorado (PRWEB) February 05, 2012
Internet advertising technology company, TruEffect, has expanded beyond its Westminster, Colorado headquarters and has opened a New York office in midtown Manhattan. The company recently announced triple digit growth rates and plans to triple its workforce
In opening the New York office, Ron Hill, TruEffect CEO, said “We have strategic relationships with many of advertising’s major brands and the world’s best-known advertising agencies, most of which are headquartered in New York. It is essential we have a strong New York presence to grow these relationships and expand our New York footprint.” The company has named Jeff Bruce as its Chief Revenue Officer and the head of its New York office.
Bruce brings 24 years of experience in growing early stage companies and scaling high growth ones, with his last four ventures generating $1.2 billion in exit value for investors. He’s built many high growth sales and marketing teams for media and technology companies, and also led digital publishing expansion in Europe, Asia and Latin America.
“Success on our platform has led to exponential growth for the company, attracting dozens of leading advertisers who are growing their display spend an average of 70% annually based on their results with TruEffect,” said Bruce. “We have already doubled our client facing teams and expect to do so again this quarter to support the rapid growth of our advertising partners.”
According to Hill, TruEffect is reshaping the landscape for display media. “That is why we continue to attract and hire the best and most experienced people in the industry,” he says. The company is currently recruiting software engineers, digital media professionals, business analysts, and sales professionals.
TruEffect is an internet advertising technology company focused on developing innovations that enhance digital display advertising. It is the only provider to serve ads from the advertiser’s domain, which provides powerful advantages over all other solutions in use today. The company’s patented technology leverages the advertiser’s customer relationship data to segment, target and deliver the most compelling advertising. As a result, TruEffect has proven its ability to increase advertising performance and at the same time reduce the cost of performance.
TruEffect offers an innovative, holistic solution that drives awareness, demand creation/capture, and retention; provides vastly superior display media performance; and utilizes and enhances advertisers’ own data without the privacy risks associated with other targeting methods.
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