Boston Cedar Selected as The Premier Partner to Distribute Perennial Wood Decking to Trade Professionals

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Boston Cedar will be the premier distribution partner of the recently launched Perennial Wood decking to trade professional through its network of independent building materials retailers in the Northeast.

Eastman, in conjunction with the introduction of Perennial Wood™ decking at the International Builders’ Show, has announced that Boston Cedar will handle exclusive distribution of the product for the pro-channel beginning late first quarter of 2012 to trade professionals through its network of independent building materials retailers in the Northeast.

“This product is a game-changer – something the industry has been waiting for,” said Rob Ankner, chairman of Boston Cedar. “We want to be the first to distribute it to the marketplace.”

Perennial Wood is real wood that has been modified with TruLast™ Technology to be significantly more stable. While remaining fully workable, Perennial Wood is straighter, harder and three times more resistant to shrinking and swelling than raw wood.

Boston Cedar’s reputation as the premier building products distributor in the Northeast was a good fit with the target market for Perennial Wood decking, according to Greg W. Nelson, senior vice president and chief technology officer of Eastman. “Boston Cedar has built the model for distributing higher-end building products, and we felt strongly that the company’s leadership will embrace and enthusiastically represent Perennial Wood,” Nelson said. “We also liked the stability we saw in Boston Cedar. These folks grew up in the business and collectively bring hundreds of years of regional knowledge and expertise to their broad base of customers.”

Nelson said that Eastman is eager to leverage Boston Cedar’s strong track record of adding value to its product offerings. “Boston Cedar is known as a distributor that sees beyond the product and understands the importance of adding value like training and marketing support,” he said. “The technology behind Perennial Wood is interesting and compelling, and when a guy at the lumber desk successfully articulates it, the customer will be more confident making the purchase. Boston Cedar has proven time and time again that they can make that engagement happen.”

For Boston Cedar, adding Perennial Wood to its product lineup is consistent with its strategy to offer exclusive, high-end products to maintain its position as the leading building products distributor in New England and beyond.

“We’re thrilled to be the exclusive distributor of Perennial Wood at launch,” Ankner said. “This is a product that could change the way we all think about wood decking and wood in other outdoor applications. It’s a tremendous opportunity for us to be involved early with a product platform that could have widespread impact on our industry.”

The Perennial Wood decking offering, which is available through a select dealer base in the Boston Cedar network, includes decking and all related components in standard sizes, as well as nominal-sized lumber. Additionally, through the Perennial Wood custom design program, trade professionals can submit special requests for their decking projects by submitting CAD drawings and take-off lists for successful conversion from concept to reality.

About Boston Cedar
Boston Cedar (http://www.bostoncedar.com) which started from humble beginnings during the early part of 1985 in Holbrook, Mass., has become a premier distributor of leading lumber and building material products. The company serves a large base of independent retail lumber and building material dealers throughout the Northeast United States and has built its reputation by focusing on individual customer needs and delivering innovative marketing solutions with top-quality products and programs. Boston Cedar prides itself on a diverse base of stable, experienced professional employees who grew up in the business and know the Northeast market. Based on 26 years of growth at its original location, Boston Cedar relocated during May of 2011 to a conveniently located state-of-the art sales and distribution center in the Cabot Business Park in Mansfield, Mass.

About Eastman
Perennial Wood is made and manufactured by Eastman Chemical Company (NYSE: EMN), a Fortune 500 company with more than 80 years of history in acetylating wood pulp. In 2010, 13 percent of Eastman’s total revenues were derived from sales of raw materials to the building and construction industry. Eastman is actively engaged with Responsible Care® and is committed to continuously improving its sustainability performance through innovative, environmentally and socially responsible solutions. For more information on Perennial Wood, visit PerennialWood.com or call 800-530-7495.

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Julie Goetz

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