Manticore Technology Announces New Version of Marketing Automation Platform

Share Article

Manticore Winter 2012 Delivers Improved Design and Asset Management Features to Enhance Marketing Productivity

Manticore Winter 2012 is a completely redesigned and updated marketing automation platform

Manticore Technology, a leading provider of easy-to-use, powerful, marketing automation solutions, today announced Manticore Winter 2012, the latest version of Manticore’s marketing automation platform. The redesigned and updated product delivers more improved design functions and asset management capabilities, giving marketers optimal control over their marketing processes while executing content-based lead nurturing programs.

Manticore Winter 2012’s new capabilities ensure that marketing teams can be more productive in developing and executing marketing campaigns. The dramatically simplified user interface increases productivity, while new asset management tools make it easier to manage a large number of marketing assets. Additionally, the improved email and landing page design system separates design tasks from campaign execution, thus increasing usability and making assets more easily reusable.

“The new product reflects what Manticore Technology has learned about how marketing teams in medium-sized businesses operate," said Susan McKittrick, Senior Consultant and Analyst, Patricia Seybold Group. "It is designed to grow with marketing teams as their processes evolve.”

“Manticore Winter 2012 is a completely redesigned and updated marketing automation platform that delivers improved ease of use, giving marketers what they’ve been asking for – complete control over their design processes and marketing assets,” said Jeff Erramouspe, President of Manticore Technology. “We have leveraged six years of marketing automation expertise and continuous feedback from customers in the design of Manticore Winter 2012.”

In addition to the new capabilities in this release, the platform has been optimized to ensure innovative, long-term product development. This product is the first in a series of enhancements that will set Manticore apart and set new standards for marketing automation solutions.

In addition to a new, modern user interface, a number of key features in Manticore Winter 2012 include:

  •     New design wizards for landing pages and emails, including a robust, out-of-the-box template library, separating the management of content from that of layout and design, allowing marketers and designers to each focus on what they do best.
  •     Email Testing with Litmus integration, ensuring the Inbox delivery of attractive and professional-looking email by allowing marketers to score their content for potential spam triggers, and to preview their email as it would appear in more than 30 email clients and devices.
  •     Updated asset management tools, such as tags, quick views and archiving, designed to aide experienced marketing automation users in managing and navigating through large quantities of emails and landing pages.
  •     Email Throttling and Batching features, allowing more control over the delivery rate of emails to a given domain or recipient, in order to minimize unsubscribe rates while maximizing email deliverability.

For the latest best practices on Marketing Automation, visit the Manticore Technology blog at: http://blog.manticoretechnology.com.

ABOUT
Manticore Technology enables organizations to build relationships with buyers by consistently delivering the right message to the right person, at the right time. Our marketing automation platform helps marketers digitally communicate with leads in a personal and effective way throughout their entire buying cycle, while delivering invaluable insight to sales improving interactions and lead-to-close ratios. Manticore Technology has enterprise customers around the globe, including, UPS, Sharebuilder 401(k) and Yamaha. For more information please visit the company's web site at http://www.manticoretechnology.com or call (512) 241-3780.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jeff Erramouspe
jeff@manticoretechnology.com
512-241-3780
Email >
Visit website