Response Mine Interactive Releases Marketing White Paper Focused on Senior Generation’s Online Habits and Preferences

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It Takes More Than Just Big Type to Reach This Growing, Valuable Segment

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It’s important to understand the demographic, and their online habits, to truly comprehend how to market to this generation.

Baby Boomers currently account for more than a quarter of America’s disposable income, close to three trillion dollars. Only a single subset of the ever growing senior generation, this group, as a whole, is becoming increasingly more important to target and market to online as seniors possess more financial resources than any other group at any time in history. Response Mine Interactive (RMI), a digital marketing agency founded on direct response principles to help its clients achieve online category domination, has created a white paper that highlights the most important elements to employ when marketing to the senior generation and how to acquire more seniors online.

Growing at a rate faster than young adults, on average about 36.5 hours a month according to comScore, seniors use the internet for a variety of activities including shopping, checking email, searching health related topics, reserving travel and even banking online. In RMI’s third white paper, the company shares its expertise in the senior market to create a comprehensive guide to help companies acquire this growing and important market online.

“There is a great deal of opportunity within the seniors market, especially since the Census Bureau estimates that almost one out of every six Americans will be over the age of 65 by the year 2020,” explains Brent Wheeler, senior vice president of strategic customer acquisition at RMI. “It’s important to understand the demographic, and their online habits, to truly comprehend how to market to this generation. We’ve had great success working with clients that reach the senior market, and in this white paper we give valuable information that we have used to generate qualified leads and convert those leads into customers.”

Acquire More Seniors discusses the correct ways to market to seniors and how to create a strategy to maximize your online marketing results. With processes that have been tested and utilized by RMI for years, the white paper includes strategies that highlight a variety of ideas, tips and best practices including:

  •     Utilizing email
  •     Plugging into the right channel
  •     Being the expert
  •     Presenting a concise narrative
  •     Communicating in high contrast
  •     Using third party validation
  •     Utilizing a call to action
  •     Critical visual tips
  •     And much more

In honor of the white paper launch, RMI will reveal a key stat from the white paper via Twitter with the firm’s Twitter handle, @responsemine, every hour. The firm invites marketers to join the conversation on Twitter by utilizing the hashtag #RMISeniors.

To learn more about the opportunities to generate more business in this very promising age group, visit http://www.responsemine.com/seniors to download a copy of the RMI Acquire More Seniors white paper.

About Response Mine Interactive
Response Mine Interactive (RMI), a digital marketing services firm founded on direct response principles, which focuses holistically on achieving online category domination for brands. Dedicated to ROI through media driven efficiencies, RMI has generated billions of dollars in revenue for leading brands in the ecommerce, seniors, healthcare, retail, travel and home services markets. For more information, visit http://www.responsemine.com or call 404-233-0370 x318.

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