Walkers Shortbread Teams up with the ASPCA To Help Animals in Need

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Ten cents from all ‘Scottie Dog’ product sales benefit animal welfare

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Walkers Shortbread Scottie Dogs

At the 37th Annual NASFT (National Association for the Specialty Food Trade) Winter Fancy Food Show in San Francisco, Calif., Walkers Shortbread (booth #746) proudly announced that it has teamed up with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) to raise funds for the non-profit organization’s animal welfare initiatives across the country. Throughout 2012, Walkers Shortbread will donate 10 cents from the sale of every package of its ‘Scottie Dog’ products sold in the U.S. – including its Scottie Dog cookies and tins – to the ASPCA with a minimum guaranteed donation of $25,000. The initiative with the ASPCA is the first of its kind for Walkers Shortbread.

“The adorable Scottie Dog cookies convey our affinity for this beloved breed, and working with the ASPCA is a great way for us, as well as our customers, to show our appreciation for animals,” said Jim Walker, managing director of Walkers Shortbread. “Over the next year, Walkers is dedicated to helping the ASPCA raise awareness of the issues of animal cruelty and homelessness and will support the valuable work they do for animals across the U.S.”

The ASPCA was the first humane society established in the Americas, and today, is one of the largest in the world. The organization provides local and national leadership in three key areas: serving animals who are victims of animal cruelty, providing positive outcomes for homeless animals and helping pet owners care for their pets.

“We’re looking forward to working with Walkers Shortbread in 2012 and are grateful for their support of our mission,” said Elysia Howard, vice president of marketing & licensing for the ASPCA. “Customers can feel good knowing that the funds raised through this initiative will help us continue to provide assistance to animal welfare organizations across the country.”

Walkers Scottie Dog cookies honor the whimsical Scottish Terrier, one of five breeds of the Skye terriers that originated in Scotland. The all-natural Scottie Dog cookies were unveiled at the 2011 Summer Fancy Food Show in Washington, D.C. A special edition Scottie Dog Tin debuts at the 2012 Winter Fancy Food Show, held January 15–17 in San Francisco, Calif. The 7.8 oz Scottie Dog Tin is filled with 18 Scottie Dog-shaped pure butter shortbread cookies. The tin is adorned with adorable black and white embossed Scottish terriers, set against a classic background of Walkers traditional tartan. This charming tin is a must-have for Walkers collectors and dog lovers everywhere.

About Walkers Shortbread
Walkers was founded in 1898 and is the leading brand of food exported from Scotland. The family continues to operate its original retail shop in Aberlour in the Highlands to stay in touch with its roots. Walkers offers the widest range of shortbread, traditional cookies, cakes, oatcakes and puddings to over 80 countries internationally. The company's products contain no artificial flavorings, colorings or additives and are certified kosher OUD. For more information, please visit http://www.walkersus.com

ABOUT THE ASPCA
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first humane organization established in the Americas and serves as the nation’s leading voice for animal welfare. One million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit http://www.aspca.org. To become a fan of the ASPCA on Facebook, go to http://www.facebook.com/aspca. To follow the ASPCA on Twitter, go to http://www.twitter.com/aspca.

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Tom Kupfer
PMG PR
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Ken Liatsos
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