Health Advocate, Inc. Selected By Highmark Inc. To Offer New Advocacy Service

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myCare Navigator will allow Highmark members 24/7 access to a Care Advocate

Health Advocate, Inc., the nation’s leading healthcare assistance and advocacy company, has been selected by Highmark Inc., an independent licensee of the Blue Cross Blue Shield Association based in Pittsburgh, to provide services for Highmark’s myCare Navigator. myCare Navigator allows members to call a Personal Care Advocate 24 hours a day seven days a week with health-related issues.

"We are pleased to offer our personalized health advocacy service to support Highmark members helping them get to the right place at the right time," said Michael J. Cardillo, President, CEO and cofounder of Health Advocate, Inc.

“Highmark understands that our members are often overwhelmed with the healthcare system, and we want to be able to provide them support to get the care they need,” said Steven Nelson, senior vice president of health services strategy, product and marketing at Highmark. “Our market research showed that 92 percent of members were interested in using a service like this, which said to us loud and clear, ‘we need help.’”

myCare Navigator will help Highmark members with a variety of healthcare related issues, including finding doctors, and specialists, scheduling doctor appointments, transferring medical records across providers and helping members understand all of their benefits.

“We understand that the healthcare system can be very complex,” said Cardillo. “Allowing Highmark members to have full access to a Personal Care Advocate at any time can have great value because it saves them time and money and allows them to take full advantage of their healthcare benefits,” said Cardillo.

Highmark members will have access to their own Personal Care Advocate, typically a registered nurse supported by a team of benefits professionals and medical directors who have extensive experience with the “ins and outs” of the healthcare system.

About Health Advocate
Health Advocate™, Inc., the nation’s leading independent healthcare advocacy and assistance company, serves 25+ million Americans through more than 8,200 client relationships, including many of the nation’s largest companies, helping members personally navigate healthcare and insurance-related issues, saving time and money. The company's award-winning core health advocacy service is centered around our Personal Health Advocates, who assist members with a range of clinical, administrative and insurance-related issues. Additional add-on, complementary solutions include our wellness, EAP+Work/Life™ and decision support programs. Founded in 2001 and headquartered in suburban Philadelphia, Health Advocate has received a range of awards including, 2011 Workforce Management Magazine Optimas Award as the Worldwide Leader in Service, named as one of the nation's fastest growing privately-held companies by Inc., and rated one of the Top 20 Best Places to Work by Philadelphia magazine. For more information, visit

About Highmark Inc.
Highmark Inc., based in Pittsburgh, is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. Highmark serves 4.8 million members in Pennsylvania and West Virginia through the company's health care benefits business and is one of the largest Blue plans in the nation. Highmark has 19,500 employees across the country. For more than 70 years, Highmark's commitment to the community has consistently been among the company’s highest priorities as it strives to positively impact the communities where we do business. For more information, visit


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Rhonda Lipschutz
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