“We have always had a passion for beer and the craft that goes behind it. Sharing this passion with others, just seemed like the natural thing to do."
Independence, MO (PRWEB) February 07, 2012
E.C. Kraus, the authority supplier in home wine making products for over 40 years, announce today an expansion in their efforts towards setting the bar for the home beer brewing industry. The Missouri-based organization has provided its customers with home beer brewing supplies in the past. Now, a recent website redesign and new e-Commerce strategies have their targets set to grow the industry of home beer brewing.
“Our family has always been brewing beer, for as far back as I can remember,” Directing Partner Ed Kraus said.
Founded in 1966, E.C. Kraus specializes in providing home wine making kits by mail to allow home vintners produce and enjoy their own vino. The new website not only allows E.C. Kraus to continue their role as a supplier, but utilize over 40 years of experience and their own homemade wine recipes, to educate customers and fans on techniques and tastes.
Their new approach to the industry will produce the same level of superior products, insight and expertise for home beer brewing kits and educational resources- like the E.C. Kraus Wine blog, which has provided tips and advice for those who wish to brew beer at home.
“We have always had a passion for beer and the craft that goes behind it. Sharing this passion with others, just seemed like the natural thing to do," Kraus said.
With loyal customers coming back for more, even after four decades, E.C. Kraus recently engaged with a Baltimore-based eCommerce firm to beef up their website and eCommerce strategies. Leveraging a new platform, E.C. Kraus looks to increase site functionality to improve the overall customer experience for beer brewers the way they’ve taken care of home wine makers across the country for years.
The final design blends industry expertise and ecommerce development in a seamless way to assure customers can shop with confidence. With brand-new dynamic customer segmentation functionality within the design to allow specific banners to display based on incoming users' information and search queries, allowing them to target the specific needs of customers and provide the resources they need to enhance the consumer experience
About E.C. Kraus:
Since 1966 E. C. Kraus has been providing its customers with superior supplies and practical products for making wine and beer at home. Some have remained loyal for over 40 years, others are just getting started.
With a selection of products hard to find anywhere else, E.C. Kraus continue to search for new ones. Not just products that are unique, but functional, practical and of a quality that is beyond expectation. E.C. Kraus products also provides supplies for making liqueur and soda pop from the home.