Born Country, Raised Outdoors
Parkland, Florida (PRWEB) February 05, 2012
HillBilly Brand, Inc. announced today the signing of a license agreement with Calico Brands, Inc., (Calico) granting them the rights to market pocket and utility lighters in the USA and Canada. Building on the strong following for HillBilly® Brand at live events across the continent as well as the momentum and exposure generated for the brand through multiple airings on the popular ABC television show “Shark Tank”, Calico plans on marketing the brand through their many distributors and retailers, offering a full line of personal disposable HillBilly branded lighter products.
Shon Lees, CEO and co-founder of HillBilly Brand stated that “This is an exciting time for HillBilly Brand! Our licensing program continues to grow with the signing of this agreement with Calico, and HillBilly Brand continues to rise in popularity at live events across the nation. Our partnership with Calico and their vast distribution network across the US and Canada will provide our consumers with yet another product to enjoy in their “HillBilly Lifestyle” at home or outdoors.” Mike Abbaticchio, President and also co-founder of HillBilly Brand, added, “With these lighters providing another way to “touch the HillBilly that’s inside of everybody”, the “Born country, raised outdoors” lifestyle will be reflected in all the HillBilly branded lighter designs.”
Calico Brands, Inc. is a leading manufacturer and supplier of innovative lighter products, offering the widest assortment of disposable lighter products to any known competitor. Calico lighters offer superior quality and patented stylish designs that are manufactured to exceed CPSC requirements and ASTM safety standards. Calico’s US operations are based in Ontario, CA.
HillBilly Brand, Inc., a Florida corporation, is focused on promoting the HillBilly Brand as the premier country lifestyle and Outdoor living brand. HillBilly Brand: Born country and raised outdoors. Everybody has a little HillBilly in them....find yours!
Trademarketing Resources, Inc. (TRI) is the exclusive licensing agency for the HillBilly Brand. For information on licensing the HillBilly Brand, contact Bob Horton, President and CEO of TRI, or Mike Rachuy, EVP of TRI, at (248) 922-9678.