Eversures Provides Solutions for Adult Incontinence With Revamped Website

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Under new eCommerce strategy, North Carolina manufacturer & retailer makes adult incontinence products more accessible to niche market.

Incontinence Underwear - Incontinence Briefs - Eversures

Eversures, armed with a website upgrade, can better serve adults with incontinence

Eversures, the authority in manufacturing and distributing fashionable, comfortable and reusable incontinence underwear, has taken on new strategies in reaching customers in demand across the country. Along with a website redesign on a growing eCommerce platform, Eversures’ new approach will use new internet strategies to make their products and services easily accessible by adults with incontinence.

With their moves came results, the new Eversures site saw a 30% increase in sales in the final quarter of 2011.

The new Eversures site was launched on the Magento Professional eCommerce platform. Not only was the front-end of the site given a facelift, but functionality was improved to enhance the user experience. With a large portion of their clientele being seniors: ease of use and navigation allows Eversures to make their products and service accessible to a generation that did not grow up with the internet.

Eversures’ primary products, Wearever Incontinence Panties for women and Incontinence Briefs for men, are both produced and sold by Deerin’s company.

The new platform also provides new dynamic functionality to the back-end of the site, allowing a more seamless content management system to update the website’s content.

Deerin is excited about the future of his company and serving his customers with new products and services

About Eversures:
Bob Deerin saw an opportunity when he noticed a flourishing European industry, reusable incontinence underwear, had no equivalent in the US market. With the opportunity to provide a quality product at a lower overall cost, Bob started Prime Life Fibers, Inc.

The successful evolution of the company from its early days to its position of leadership today is based on a drive to develop the best incontinence products on the market. In order to do so, they must meet consistent quality and performance, stylish designs and attractive pricing.

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Katie Riesenfeld
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