It’s important to understand that having a business requires non-stop marketing, especially with today’s tech-savvy consumers who are always looking for the best deal.
Chicago, IL (PRWEB) February 04, 2012
On January 12, OneIMS hosted an online webinar entitled “Putting it all together: Marketing integration to entice the tech-savvy consumer” in partnership with Aleyant Systems, a leading provider of advanced web-based platforms for the graphics communication industry. As a premier marketing company, OneIMS offered expertise and sound marketing advice on how to best market a company in today’s tech-driven world.
The one-hour seminar brought together printing companies from all over the country, many using Aleyant Systems’ web-to-print solution. As recognized leader in the print industry with over a decade of successful growth, OneIMS shared insight on how to create effective marketing campaigns to grow on and off-line. The informational webinar covered topics such as creating a strategic web marketing plan, driving traffic from print to web, propelling lead generation through cross-channel integration and enhancing consumer awareness through social media.
“We were very excited when Aleyant approached us about this webinar series. It’s clear that these printing companies have a great advantage thanks to Aleyant’s web-based platforms. Our goal was to demonstrate that cross-channel marketing is necessary to bolster any type of print communication. The key is to create an integrated campaign with a consistent message across channels,” explains Samuel Thimothy, VP of Business Development at OneIMS.
With competition growing both online and off-line, printing company owners welcomed the guidance from OneIMS. “It’s important to understand that having a business requires non-stop marketing, especially with today’s tech-savvy consumers who are always looking for the best deal,” explains Bijoy Samuel, webinar presenter and business development director at OneIMS. “The message we wanted to get across [to these printing companies] was that print expertise is just the first step in successful marketing. By combining the power of print and the Internet in multi-touch campaigns you achieve greater visibility, powerful branding and increased recognition, all which lead to growth,” added Samuel.
The second part of the webinar series, focused on the topic of search engine optimization, will be held on January 26, 2012.
For more information about OneIMS and its services, visit http://www.OneIMS.com or call 1-888-ONE-IMS-1.
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