The Recent Digital Marketer Pro Newsletter Explains Direct Response Marketing and Why it is Required for Success with Any Online Business

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The recent Digital Marketer Pro newsletter talks about the fact that direct response marketing techniques have been used since the advent of the printing press.

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With the advent of the Internet, branding and direct response marketing work more closely together than ever before in history.

The 89 year old definition of direct response marketing, reports the recent Digital Marketing Pro newsletter, says that direct response marketing is a form of marketing designed to solicit an immediate response that is specific and quantifiable. This should be the goal of online marketing efforts, remarks the Digital Marketer Pro newsletter.

The Digital Marketer Pro newsletter explains that all direct response marketing channels use the same underlying principles. The Digital Marketer Pro newsletter adds, the online newsletter promotions use a “click here” button, magazine promotions ask the customer to place a “yes” sticker on a postcard to renew their subscription, and TV ads offer an 800 number for prospects to call and learn more. Then urgency is added to the offer by stating that the first responders will be rewarded with a bonus, explains the Digital Marketer Pro newsletter.

In all of these direct response marketing channels the same steps are used, asking the customer to take action, asking the customer to follow specific instructions, and smart companies track and quantify the results, explains the recent Digital Marketer Pro newsletter. Direct response marketing, reveals the recent Digital Marketer Pro newsletter, wants to get the customer to provide information or open their wallet. The Digital Marketer Pro newsletter reminds members that direct response marketing goals have nothing to do with branding, because branding wants to get the customer to remember the product, and direct response marketing wants to get the customer to buy the product or provide contact information.

Direct response marketing is highly targeted with explicit interest or intent, explains the recent Digital Marketer Pro newsletter, where branding helps the customer to remember the product through image building and broad reach with little or no conscious intent. With the advent of the Internet, branding and direct response marketing work more closely together than ever before in history, remarks the recent Digital Marketer Pro newsletter. Using direct response Internet marketing campaigns, the Digital Marketer Pro newsletter explains, branding can take place by using the same logo throughout all advertising phases.

The recent Digital Marketer Pro newsletter reveals the fact that a brand can develop organically from a well thought out direct response marketing campaign, optimizing marketing efforts over a period of time. The Digital Marketer Pro newsletter explains, that is why it is important to learn how to create effective direct response marketing campaigns.

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Dennis Murphy
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