Child's Play Communications Announces Addition of GUND to it's Client Roster.

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Child’s Play, specialists in connecting companies with moms, will help implement mom-blogger outreach program for babyGUND line

Child’s Play Communications, the award-winning public relations agency specializing in reaching moms, is delighted to announce the addition of GUND, a leading manufacturer of plush toys, to the company’s client roster.

“We are so pleased to be working with GUND, one of our favorite toy companies,” commented Stephanie Azzarone, president, Child’s Play Communications. This is not the agency’s first time with the well-known maker of teddy bears and other soft toys. “We had the wonderful opportunity to represent GUND for its Centennial Anniversary some years ago and are delighted to once again be creating visibility for the company.”

Child’s Play Communications will be responsible for creating press turnout for GUND at Toy Fair and implementing a year-long mom-blogger outreach program for the company’s babyGUND line.

“We selected Child’s Play Communications because of our positive earlier experience with the firm and because of its depth of experience promoting toys and marketing to moms,” said Bruce Raiffe, president of GUND. “The relationships Child’s Play has with moms in social media will be invaluable in communicating the quality long associated with our brand and introducing new moms to our heritage through babyGUND.”

Located in New York City, Child’s Play Communications specializes in public relations, social media and word-of-mouth communications for products and services targeted to moms.

Child’s Play Communications
Child's Play Communications specializes exclusively in public relations, social media and word-of-mouth communications for products and services targeted to moms. Based in New York City, the agency has launched an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including the award-winning Team Mom™, the agency's own network of mom review-bloggers. Recent company awards have included the 2011 Magellan Awards: Platinum Award for Excellence and Top 50 Communications Campaigns of 2011. For additional information, please visit our Web site, our blog, like us on Facebook, or follow us on Twitter.

About GUND®:
GUND, a division of Enesco, LLC, is known worldwide for its top quality, soft and huggable plush designs and gift products. Award-winning GUND products appeal to all ages, from infants up, and are perfect for both play and collecting. The 113-year old company is based in Edison, New Jersey, and distributes throughout the United States and Canada as well as in Europe, Japan, Australia and South America. GUND products may be found in gift, specialty, toy, book, museum and department stores and many other retail outlets. To find your nearest retailer, visit


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Julie Livingston
Child's Play Communications
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