Flip-Flops Season Is Near: Advice From Xenna On Getting Ready For Spring Footwear

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While flip-flops have become a staple summer fashion item, the American Podiatric Medical Association (APMA) and other foot care experts warn that the wrong pair of summer footwear can lead to problems. “While most flip-flops are fun to wear, they are definitely not foot-friendly and need to be purchased with an eye to safety and fall-avoidance,” says Carol J. Buck, CEO of Xenna Corporation (http://www.xenna.com).

While flip-flops have become a staple summer fashion item, the American Podiatric Medical Association (APMA) and other foot care experts warn that the wrong pair of summer footwear can lead to problems.

“While most flip-flops are fun to wear, they are definitely not foot-friendly and need to be purchased with an eye to safety and fall-avoidance,” says Carol J. Buck, CEO of Xenna Corporation (http://www.xenna.com).

However, the APMA has given its seal of approval to some styles, such as those made by FitFlop and Orthaheel.

As a distributor of natural, diabetic-friendly foot care products nationwide, Xenna gets close to feet every day. Xenna’s NonyX® Nail Gel (pronounced "Non-X") takes a natural approach to the problem of yellow, discolored toenails and its Callex® Exfoliating Dry Heel Ointment uses fast-acting, natural enzymes to soften and smooth rough, cracked heels.

Buck offers some timely tips on buying and wearing flip-flops this year:

1.    Never buy flip-flops that can be bent in half or twisted because they won’t give feet the necessary support;

2.    Check the tread surface before you buy: It should be rough and able to grip the surface of smooth or wet surfaces;

3.    Check your old flip-flops and throw out any with worn-out tread or rips, as this could cause a fall on wet, granite or tiled surfaces, such as the floors of malls and pool areas;

4.    Before you decide to buy your next pair of flip-flops, walk in them around the store while honestly asking yourself, “Are these sandals really comfortable? Do the straps rub by toes or heels in a way that would hurt after a few blocks?”

5.    Diabetics should avoid wearing flip-flops because bare feet are too easily exposed to cuts and scrapes.

For more flip-flop purchasing and health tips, visit http://www.apma.org/flipfloptips.

While flip-flops have evolved into what many view as a fashion necessity, another “flip side” to wearing them can also be unattractive feet and toenails.

More than 50 percent of women say their feet embarrass them "always, frequently or sometimes," according to a 2008 study of 500 women by Kelton Research for the American Podiatric Medical Association.

“Many people who would actually like to wear flip-flops simply won’t because they’re too embarrassed by how their feet and toenails look,” says Ms. Buck. “Xenna foot care products were developed to address that problem.”

For those too embarrassed by dry, cracked feet to bare them in sandals or flip-flops, Xenna’s acid-free, diabetic-friendly CalleX Exfoliating Dry Heel Ointment offers a fast-acting way to keep feet soft and smooth.

CalleX quickly thins and softens hard, thick skin and removes dry, cracked or scaly buildup. CalleX is used and sold by many podiatrists, but can also be purchased in the foot care section of chain drugstores and mass retailers.

Free of potentially irritating acids, colorants, parabens and lanolin, the natural enzymes in CalleX exfoliate ONLY dry, hardened skin, leaving normal skin unaffected, as it moisturizes and rejuvenates dry, cracked heels.

For unsightly toenails, Xenna’s patented, diabetic-friendly NonyX Nail Gel exfoliates the dark, yellow or thick granular material called keratin debris, which can build up under nails over time.

With regular use, the gel softens, breaks down and then clears out unattractive keratin debris so it can be scraped out from under the nail beginning after about four weeks. Once keratin debris is removed, NonyX Gel keeps nails looking clear and attractive with regular use.

“For those who want to be in flip-flops this summer, winter is really the time to get started on a personal foot care regimen, especially if you have unsightly toenails,” concludes Ms. Buck.

$4 and $5 rebate coupons for NonyX Nail Gel and CalleX Ointment are available at http://www.xenna.com/xenna_coupons.html.

Xenna products are made in the USA and are 100% money-back guaranteed.

NonyX can be found in the footcare aisle at Walgreens, Walmart, CVS, Rite Aid (larger stores), Duane Reade, Kinney Drugs, Kerr Drug, HEB, many Medicine Shoppes, Marsh, ShopKo and Harris Teeter.

CalleX Ointment is available in the footcare aisle at Walgreens, Rite Aid, Kinney Drugs, many Medicine Shoppes, Kerr Drug and Stop & Shop.

Both products are also available online at http://www.drugstore.com and http://www.xenna.com.

Xenna products are biodegradable, contain no animal byproducts and are not tested on animals.

About Xenna: Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time). Press contact: dlawrence(at)whitetowercommunications(dot)com.

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Carol J. Buck
Xenna Corporation
(800) 368-6003
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