Phd Productions Previewing New Products at 2012 Toy Fair

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Latest Pocket Discs to be unveiled.

Phd Productions will reveal the latest evolution in throwing discs, the LunaDiscTM at the New York Toy Fair this month. In 2008 Phd Productions brought the Pocket Disc to light, and in 2012, Phd Productions brings light to the Pocket DiscTM with the introduction of the LunaDiscTM.

The International Toy Fair, which takes place at the Jacob K. Javits Convention Center, is the largest toy tradeshow in the western hemisphere. The show features the newest toy innovations and the must-have products. It is a key trade event for toy retailers and manufacturers as well as importers, licensors and reps.

Phd Productions will be previewing some exciting additions to their product line at Toy Fair 2012 including the LunaDiscTM, which is a Pocket DiscTM with LED lights woven in. Spinning quickly, the LunaDiscTM explodes across the sky when lit up at night or safely thrown in a dark room. Like all Pocket DiscsTM, the soft LunaDiscTM crumples into the hand that catches it. It can then be stuffed into a pocket where it waits ready for an impromptu game of flashlight tag without the flashlight.

Phd Productions will also be running a new promotion for retailers at this year’s Toy Fair. Any retailer who becomes a fan of the Pocket Disc on Facebook during the show will be entered into a competition for the chance to win $300 worth of Pocket DiscsTM.

Phd Productions will be located at booth 5049 from 10:00 a.m.-6:00 p.m. on Sunday, February 12, 2012, 9:00 a.m.-6:00 p.m. Monday and Tuesday, February 13 and 14, 2012 and 9:00 a.m.-4:00 p.m. on Wednesday, February 15, 2012.

Phd Productions, LLC is the designer and importer of the patent-pending Pocket DiscTM, the first 100% cotton flying disc. Founded in 2007, the company is based in Hillsborough, North Carolina and works with producers throughout southern Mexico and Central America. All products are handmade, and Phd Productions is a member of the Fair Trade Federation. To learn more about the Pocket DiscTM or to find a retailer, visit or find them on Facebook at


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Dona Giffen
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