(PRWEB) February 07, 2012
Green Divider is the first result of a new collaboration between Offecct and Swedish designer Louise Hederström. Hederström is based in Malmö in southern Sweden and always tries to departure from a specific need in her designs.
The design brief Offecct gave Louise Hederström was to find a way to incorporate greenery into office environments, open spaces and to provide the possibility to create spatiality. Louise Hederström’s design of Green Divider is flexible and can be placed in different formations or stand alone.
The attractive graphic form of Green Divider means that it works perfectly well with smaller plants or even without any plants at all.
- I like working graphically, and to create expressions in a room, says Louise Hederström.
- I am very satisfied with the design of the product which allows bigger plants to climb, but also work well without any greenery at all. The divider it selves creates a connection to plants with their form, Louise Hederström concludes.
Green Divider is a new product within Offecct’s O2ASIS concept. O2ASIS is a product line of design products that together with flowers and greenery contribute, and bring value, to any interior.
About Louise Hederström
Louise Hederström has a degree from Beckmans College of Design in Stockholm, where she was tutored by renowned Swedish designer Björn Dahlström. She has also studied at the University of Lund.
Louise Hederström is based in Malmö in southern Sweden and always tries to departure from a specific need in her designs, regardless if she is working with lighting, furniture or accessories.
Louise Hederström has received the prestigious Estrid Ericsson scholarship, and has also received the Blueprint Design Award at the London Design Festival.
Offecct was founded in 1990 by CEO Kurt Tingdal and Design Manager Anders Englund, and is situated in Tibro, Sweden. Offecct has 42 people employed with sales of SEK 115 million. More than 50% of the sales are made up of exports to 55 countries.
Offecct has grown rapidly to become a major furniture manufacturer with high design ambitions, which is particularly evident in the many international design awards that Offecct has received over the years. Offecct believes that qualitative, innovative and sustainable design creates interiors that have a positive impact on people - in meetings, at home and at work. Offecct works closely with some of the world's most renowned designers.
Offecct also believes that Corporate Social Sustainability (CSR) is as important as quality and design, which is evident in the choice of materials, energy, transportation and logistics. Many of Offecct´s products have been approved by the Nordic ecolabel, and Offecct is also certified in accordance with ISO 9001 (quality) as well as ISO 14001 (environmental).
Several public spaces all over the world have been furnished with objects from Offecct. A few examples are the offices of Skype and the Swedish Association of Architects as well as Nobis Hotel in Stockholm; MoMA and the MTV studio in New York, Microsoft in Hong Kong, Philips in Istanbul, MoMA (The Museum of Modern Art) in New York; Schiphol in Holland, Statoil in Norway, and BMW in Belgium.
For further information and high resolution images, please contact:
Ulrika Darheden, Marketing Assistant, OFFECCT AB, phone: +46 504 415 00, email: ulrika.darheden(at)offecct(dot)se
Kurt Tingdal, CEO OFFECCT AB, phone: +46 504 415 00, email: kurt.tingdal(at)offecct(dot)se
High resolution images can be downloaded from http://www.offecct.se