(PRWEB) February 08, 2012
Looking forward, P&O Cruises has a bright future with yet another new ship on the horizon and this new book celebrates the remarkable history and future of the line, combining British innovation with glamour and service excellence.
The book, by Sharon Poole and Andrew Sassoli-Walker, covers the history of the company since 1837, when the Peninsular Steam Navigation Company won a lucrative mail contract to the Iberian Peninsula. Not long afterwards the concept of cruising was born and since then has evolved into a mainstream holiday choice.
The authors, keen maritime historians, who have previously published the definitive history of P&O Cruises’ Artemis, give a compelling account of the company’s varied and impressive history, highlighting key milestones in the history of P&O Cruises and intriguing personal stories and anecdotes from the early days of first-class cruises in the nineteenth century to Canberra’s crucial role in the 1982 Falklands war, to the current day logistics and running of a major cruise line, and then on to the future with a new ship planned for 2015.
P&O Cruises managing director, Carol Marlow, said: “We are delighted that this fascinating book will be part of our anniversary celebrations in 2012. We can trace our roots back 175 years and during that time our ships and crews have been at the cutting edge of maritime and cruising innovation, served with distinction in several conflicts, and, most importantly, offered our customers a cruising experience that they have loved, year in and year out. We have seen countless weddings, honeymoons and proposals on board, along with all manner of other remarkable events. It’s excellent to have a book which sheds some light on some of these personal stories, as well as the current day operation of our brand and our ships.”
“The anniversary will be celebrated on 3 July 2012, when for the first time in the company’s history, our entire fleet of seven ships will be docked together for our ‘Grand Event’ in Southampton. After a spectacular send-off, the ships will form a procession in the Solent as they depart for seven special anniversary cruises.”
Further pivotal moments covered in the book are:
- In 1844, P&O ships were offering tourists passages to Gibraltar, Malta, Athens, Constantinople and Egypt, establishing P&O as one of the world’s first cruise companies. In that year, the author William Thackeray was also offered a free voyage – the first ‘press trip’ – if he would write about his experience for the company, bringing welcome publicity to P&O.
- In 1904, P&O introduced Vectis as its first full-time cruise ship and in the same year offered its first cruise holiday programme – a first class only cruise with shore excursions arranged by Thomas Cook.
- By the 1920s, cruising had become a huge part of the company’s business and, post-war, the company grew this business on the back of its lucrative ‘Ten-Pound Pom’ contracts with the Australian government.
- In 1929 - P&O launched Viceroy of India, its first turbo electric-powered ship and the first to have an indoor swimming pool.
- By 1981, P&O Cruises Canberra was carrying almost half of all cruise passengers from the UK, and in 1982, Canberra – along with Cunard’s QE2 and the Uganda from P&O Cruises educational cruise brand British India – was requisitioned by the British Government for the Falklands War.
- Post-Falklands, P&O Cruises began to expand with new vessels. Today, the company has seven cruise ships - Adonia, Arcadia, Aurora, Azura, Oceana, Oriana and Ventura. The ships’ celebrity godmothers include HM The Queen, HRH The Princess Royal, Dame Kelly Holmes, Dame Helen Mirren, Darcey Bussell CBE and Dame Shirley Bassey.
- A further new addition to the fleet is being planned and will be launched in 2015, to cater for the future needs of P&O Cruises passengers.
P&O Cruises: celebrating 175 years of heritage by Sharon Poole and Andrew Sassoli-Walker £25 – 978-1-4456-0596-8 – Paperback.
For further details about P&O Cruises visit http://www.pocruises.co.uk or call 0845 3 555 333.
About P&O Cruises
P&O Cruises can trace its roots back to 1837 when the Peninsular Steam Navigation Company was awarded the lucrative Admiralty contract to carry mail to the Iberian Peninsula and beyond. Not long afterwards the concept of cruising was born and since then has evolved into a popular holiday choice and now P&O Cruises carries more British cruisers than any other cruise line. Today, as trusted cruise experts, P&O Cruises has a fleet of seven cruise liners offering holidays tailored to British tastes combining genuine service, a sense of occasion and attention to detail, ensuring passengers have the holiday of a lifetime, every time. Azura was launched in April 2010 – officially named by Godmother Darcey Bussell CBE. Small ship Adonia was added to the fleet in May 2011, named by Dame Shirley Bassey, DBE, and a new 141,000 ton as yet unnamed ship will be added to the fleet in spring 2015. P&O Cruises offer passengers the most stylish and contemporary holidays afloat including eastern Caribbean cruises, eastern Mediterranean Cruises, & luxury short cruises. P&O Cruises offer direct cruises from Southampton or fly-cruise holidays from many regional airports. Don’t miss your chance to book a cruise with P&O Cruises today, with plenty of cruise deals & offers online.
For further press information please contact:
Michele Andjel, michele.andjel(at)carnivalukgroup(dot)com 023 8065 6653/07730 732 072
Kate Rist, kate.rist(at)pocruises(dot)com 023 8065 6652/07730 732 065
Jess Reid, jessica.reid(at)pocruises(dot)com 023 8065 6650 / 07795 052 973
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