Palm Beach Gardens, Florida (PRWEB) February 08, 2012
Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz’ by Wendy Montes de Oca, MBA [Que Publishing, Paperback, ISBN# 0789741083], which in September 2011 hit #1 on the Amazon web marketing bestseller list and #13 on the business book bestseller list, was recently nominated for the 2012 Small Business Book Awards, by Small Biz Trends, celebrating the best books that small business people and entrepreneurs should read.
The book focuses on a systematic, comprehensive, ‘white hat’ organic online marketing strategy that leverages quality, original content on targeted, synergistic and high traffic distribution channels. In addition, over the last decade the strategy has generated proven performance (historical and ongoing), many of which are listed in the book.
According to Montes de Oca, “I’m very excited Content Is Cash was recognized by Small Biz Trends, as I wrote the book with small business owners, entrepreneurs, consultants, freelancers, home-based businesses, publishers and marketing professionals in mind”.
Montes de Oca says, “What makes the book so attractive to these groups is the fact that its focus, The SONAR Content Distribution Model TM, has real, proven results, but is also cost effective to implement. It costs virtually nothing and can be used on most any niche, as long as you have original, quality content.”
Montes de Oca adds, “I’ve been using SONAR and SONAR-type principles in the corporate, publishing world and consultant for over a decade. Leveraging original content through this manner is extremely beneficial and utilizes ‘white hat’, organic search engine marketing principles as well as prime online channels such as online PR, social marketing, content marketing, guerrilla marketing and more. It’s helped create noticeable and measurable website traffic, relevant inks, improved search engine visibility and rank, increased market presence, and even helped generate leads, sales and buzz.”
Montes de Oca concludes, “So many small business owners are recognizing the power of content marketing (and SONAR) because it doesn’t hurt their budget and it’s easy to learn and implement. And in the current economic environment, business owners are looking for free and creative ways to create more visibility and traffic for their website.”
Voting runs from Feb. 1, 2012 – Feb. 16, 2012. Consumers can vote one time daily, every day for the duration of the voting period.
For more information or to vote, visit: http://bookawards.smallbiztrends.com/marketing_2011/content-is-cash-2/
About Wendy Montes de Oca, MBA
Ms. Montes de Oca’s diversified background includes nearly 20 years of experience in direct response and online marketing, media, publishing, financial services and law. She’s worked for renowned publishers and Fortune 500 companies. Ms. Montes de Oca is the creator of the SONAR Content Distribution Model TM and an Internet marketing expert with a proven track record for both acquisition and retention efforts. During her career, she has generated over $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC.