Transverse Kicks Off Billing Makeover at SaaS University

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Billing company helps ISVs evaluate and capture new sources of activity-based revenue.

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This is an extremely important topic because the activity-based billing model has become the single most popular approach used by SaaS providers.

Transverse, LLC, makers of TRACT, the all-in-one activity, rating and subscription billing platform that can bill for any type of ISV business model today announced details of its Billing Makeover to be held at SaaS University in Austin, TX from Feb. 28 to March 1, 2012.

Developing flexible and unique business models is a critical challenge for SaaS operators and the billing system is the heart of this challenge. In the past, ISVs used complex pricing schemes to manage on-premise licensing arrangements and to maximize revenue. Yet, in the move to SaaS, many ISVs implemented overly simple named-subscriber solutions or per-seat license agreements.

“This is an extremely important topic because the activity-based billing model has become the single most popular approach used by SaaS providers. In Softletter’s 2011 SaaS Survey, the fifth such survey since 2006, 29% of the 202 senior executives who participated reported their primary billing model was activity-based, with subscription-based billing coming in second at 22%," said Rick Chapman, publisher of Softletter and organizer of SaaS University.

Activity-based billing allows SaaS firms to more closely align themselves with their customer’s business processes and goals, but the complexity of personalized usage-based models and configuration have been a gating factor in its acceptance. “Softletter believes that TRACT’s focus on the activity model will be of great interest to SaaS firms who want to maximize revenues and not leave money on the table via an inappropriate billing model,” added Chapman.

The Billing Makeover, open to all SaaS University attendees, is designed to help ISVs and SaaS executives quickly understand and overcome SaaS billing challenges. Attendees can submit short descriptions or use cases for any billing or business model challenges they have currently or may be anticipating.

“If you are looking for additional revenue, named-user or subscriptions are really just the starting point,” said Chris Couch, co-founder and Chief Operations Officer of Transverse. “With SaaS, all customer interactions have the potential to trigger activities that can be monetized by adjusting different pricing levers. These interactions are initially established through named-users or subscriptions and evolve through the addition of different types of fees, incentive pricing, coupons, promotions, one-time or recurring events and activities. It is possible to create a near-infinite number of price levers by blending subscriptions + sign-up/activity/event fees + bundles + add-ons + incentives + promotional products. When they are pieced together, you can create dynamic combinations of services."

As part of SaaS University, Transverse will provide insight and potential solutions to these challenges through one- on- one consultations. Transverse’s billing specialists will select a handful of these challenges to explore in more detail by creating a working proof-of-concept solution that can be explored by the attendees at the on-sight workshop.

The Billing Makeover workshop will also provide each participant with the opportunity to explore positioning and billing strategies for displacing deeply seated competitors and look at ways to refine feature sets associated with each pricing model, as well as restructuring features and redesigning packaging and pricing models to properly reflect the application’s true value to the end-user or enterprise.

For more information about the SaaS University Billing Makeover, please register online here, or contact Ben Bradley, Transverse’s Director of Marketing at 512-279-4476.

ABOUT TRANSVERSE
TRACT, from Transverse LCC, is the all-in-one activity, rating and subscription billing platform that can bill for anything. SaaS, cloud, MSP, ISVs, data centers, telecom/wireless providers with activity-based business models use TRACT’s pricing levers to rapidly build and evolve any business model: if it can be metered or measured, TRACT can bill for it. Learn more at http://www.tractbilling.com.

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Susana Schwartz
Transverse
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