Multi-Pure Wriggles Into an Emerging Market

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Multi-Pure Launches their wriggle™ Portable Filtered Water Bottle

The wriggle Portable Filtered Water Bottle
The wriggle is the water bottle for the modern lifestyle, perfect for children and adults, students and professionals, at home, at work, at the park, at the gym, anywhere.

For 40 years, Multi-Pure has been an industry leader in point-of-use home drinking water systems. This February, with the launch of their revolutionary new wriggle™ Portable Filtered Water Bottle, they set their sights on the billion-dollar portable drinking water market.

The wriggle is Multi-Pure’s latest innovation in their quest to provide better health through better water. It provides consumers with Multi-Pure’s powerful water filtration technology in a portable, go-anywhere form factor. The key to the wriggle is not in its 30 oz. BPA-free plastic body, but rather in its sports-nozzle cap: with each squeeze of the bottle, water passes through the wriggle’s proprietary portable filter, reducing contaminants of both aesthetic and health concern and providing cleaner, more healthful water to drink. Multi-Pure Executive Vice President Zachary Rice states, “When we began development on the wriggle, we sought to create a portable, eco-friendly way for consumers to obtain the best water possible wherever they go. Now that the official launch is here, I believe we’ve succeeded in creating a truly next-generation water bottle.”

Vice President of Network Marketing Regina Noriega cites its universal appeal, stating, “The wriggle is the water bottle for the modern lifestyle, perfect for children and adults, students and professionals, at home, at work, at the park, at the gym, anywhere. This is the Rolls Royce of water bottles, and it presents an extraordinary product and opportunity for network marketing.”

The wriggle Portable Filtered Water Bottle will officially launch during Multi-Pure’s Pure Convention on February 24, 2012. It is sold in a set of two bottles (including filters), and each replaceable filter is rated for up to 30 gallons of use. For additional information, contact Vice President of Network Marketing Regina Noriega at rnoriega(at)multipure(dot)com.

Founded in 1970, Multi-Pure is an industry leader in the manufacture and distribution of drinking water systems and compressed solid carbon block filters. Headquartered in Las Vegas, Nevada, Multi-Pure employs over 200 people, and is committed to being an eco-friendly company that provides the people of the world with the best quality drinking water at an affordable price. Multi-Pure is a member of the Water Quality Association, the Direct Selling Association, the Las Vegas Chamber of Commerce, and the Better Business Bureau.

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Regina Noriega