“PICA Corporation is thrilled to work with CMR Associates,” - Vincent Volpi, President of PICA.
Fairfield, CT (PRWEB) February 08, 2012
CMR Associates, LLC and PICA Corporation today announced that they have signed a global joint marketing agreement which sets in place a mechanism to further strengthen their existing collaboration by utilizing their complementary expertise in providing fully integrated brand protection solutions that would not be possible without the other’s unique contributions.
The convergence of risk assessment, product security, track and trace product information, internet monitoring, and investigative services has produced this historic agreement which will attract new customers with this holistic, enterprise approach not currently being offered in the industry.
“PICA Corporation is thrilled to work with CMR Associates,” said Vincent Volpi, President of PICA. “CMR’s leadership in developing next generation security products, highly resistant to simulation, which are both complex in nature but provide simple, positive inspection was a key deciding factor in choosing to partner with CMR. Additionally, CMR’s demonstrated pedigree of success executing global brand protection programs flawlessly with their extensible solution platforms will allow PICA’s existing and future customers’ access to the industry’s most disruptive technologies instrumental in the battle against counterfeiting and fraud.”
“CMR Associates is excited to formally strengthen our relationship with PICA,” says Joe Murawski, their C.E.O. and founder. “PICA’s thirty years of proven experience in brand protection as one of the largest companies in the world dedicated to loss prevention, risk management and security consulting enables CMR to strengthen its services portfolio. PICA’s model combines localized representation with global scope resulting in the seizure of billions of dollars in illicit products, thousands of arrests and increased market share, profits and brand integrity for their clients will complement our sole focus of bringing next generation security products to market.”
About PICA Corporation
PICA manages and delivers cost-effective strategies to protect the assets of global brands and to manifest ROI through protection of markets, prevention of sales and brand erosion and enhanced return to the bottom line. PICA delivers the resources required to conduct business today locally and globally with 20 fully-staffed international regional headquarters with over 300 resident consultants in metropolitan hubs worldwide.
About CMR Associates, LLC
CMR Associates was established in 2004 and is a leading global provider of solutions which help businesses preserve their brand integrity, enhance customer satisfaction and promote a more tightly controlled distribution and supply chain.
CMR’s disruptive technologies, Mirage, IDMARK, and Micro-optics are next generation Brand Integrity Solutions that help thwart counterfeiting efforts, restore damaged revenue streams, bolster brand equity and revive consumer confidence.
Over 340 million products worldwide carry protection by CMR’s highly sophisticated label and tracking technologies protecting them against the estimated $700 billion in losses that result from counterfeit and pirated goods each year.
Vaughn Volpi, CSO
CMR Associates, LLC