Lincoln, Nebraska (PRWEB) February 08, 2012
The recognition comes after an independent survey conducted by the Franchise Research Institute, in which 71.6% of all Auntie Anne’s franchisees participated. The survey was designed to determine the level of franchisee satisfaction within the Auntie Anne’s franchise system.
"Using confidential surveys to understand franchisee opinions is vital to building a successful franchise brand," said Jeff Johnson, founder and CEO of the Franchise Research Institute. "Auntie Anne’s relied upon our unbiased, third-party research to obtain honest feedback from their franchisees, in order to help maximize franchisee sales and profitability.”
The survey asked Auntie Anne’s franchise owners to rate their franchisor through a series of questions in categories such as overall growth potential, quality, support and communication.
Among the responses received from Auntie Anne’s franchisees:
- 95% gave a positive grade to the overall quality of the franchisor.
- 100% gave a positive grade to the initial training provided by the franchisor.
- 100% gave a positive grade to the question, “My franchisor encourages high standards of quality performance throughout the organization.”
- 95% gave a positive grade to the opportunity provided by the franchise system.
“High scores from franchisees, when obtained confidentially, are evidence that a franchisor consistently meets or exceeds expectations. Auntie Anne’s understands this concept, and they work diligently to improve services they provide to their franchisees,” says Johnson.”
“For the last six years, we’ve partnered with FranSurvey to obtain critical feedback on the areas where we are performing solidly, as well as the areas we need to focus on for continued improvement,” conveyed Bill Dunn, President and COO of Auntie Anne’s, Inc. “The FranSurvey process equips us with the knowledge to best position our corporate teams to provide our franchise partners with the dedicated resources and services they need to maintain a thriving business model.”
The Auntie Anne’s franchise satisfaction results are available:
About the Franchise Research Institute®:
Franchise Research Institute® and FranSurvey® were founded in 2002 to study and promote franchise excellence. As a full-service research firm focused on franchising, we perform franchisee satisfaction research in the U.S. and internationally. Existing franchisees (as consumers of the franchise brand) can evaluate their franchise as a business opportunity. World-Class Franchise® opportunities must demonstrate that they are endorsed by their franchise owners through scientific, confidential, third-party surveys.
25 World-Class Franchise opportunities for 2012:
City Wide Maintenance
ComForcare Senior Services
Express Employment Professionals
Express Oil Change and Service Center
The Goddard School
The Interface Financial Group
For more information contact: Kristine Graham, Project Manager, The Franchise Research Institute,
800-410-5205 or Kristine(at)FranchiseResearchInstitute(dot)com.