No one in the industry is better at maximizing new product opportunities and building #1 Brands, and that makes Jordan a perfect fit with Ideavillage’s recently-accelerated new product development efforts.
Wayne, NJ (PRWEB) February 07, 2012
Ideavillage Products Corporation, a leader and pioneer of the As Seen On TV consumer goods category, has named Jordan Stanley Senior Vice President and Chief Marketing Officer.
Stanley, who hails from creative and business savvy heavyweight Y&R Worldwide, where he developed advertising for American Home Products, Colgate Palmolive, Kraft Foods and Y&R’s new business development efforts worldwide, will oversee the company’s marketing and new product positioning efforts as well as manage its Direct Response TV (DRTV) initiatives under CEO Anand “Andy” Khubani.
“Jordan’s work consistently ranks in the DRTV industry’s Top 10 and sets all-time records for driving response and purchase intent,” said Khubani. “No one in the industry is better at maximizing new product opportunities and building #1 Brands, and that makes Jordan a perfect fit with Ideavillage’s recently-accelerated new product development efforts.”
Jordan’s creative thumbprint is found on some of the most memorable and successful commercials for products ranging from Tide, Febreze, Dryel, and Downy to Oxi-Clean and TopsyTurvy Tomatoes. He has the unique distinction of having produced the single most persuasive commercial ever tested by Ipsos ASI for the Procter & Gamble Company over the company’s long and illustrious history.
Since 1999, Ideavillage Products Corporation has been bringing innovative products to market under the As Seen On TV (ASOTV) banner. Headquartered in Wayne, New Jersey, the company is dedicated to providing affordable, quality products offering solutions to life’s everyday problems. Today, Ideavillage Products are among the most popular line of consumer goods enjoying one of the largest retail distribution networks in the country, including food, drug, and mass retail outlets, as well as direct to consumer.
IdeaVillage has supported organizations such as the Breast Cancer Research Foundation, Cherish the Children Foundation, Boys and Girls Clubs of America and the Make-A-Wish Foundation.