Grupo Dutriz Selects Digital Technology for Audience Engagement

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New digital ad and circulation solutions drive future for Central American publisher.

We are excited about what the Digital Technology software will do for our business.”

Alvaro Sagrera,
Director de Tecnología, CIO, Grupo Dutriz
La Prensa Gráfica.

Grupo Dutriz, the multimedia news group in El Salvador, has signed an agreement with Digital Technology International (DTI™) to install DTI Circulation and DTI Advertising at La Prensa Gráfica and El Gráfico. The two news media properties are among the largest in Central America.

DTI Circulation and DTI Advertising offer Grupo Dutriz a new digital business model, and a best-practices approach that provides considerable functional and operational improvements over their current software.

“We are excited about what the Digital Technology software will do for our business,” said Alvaro Sagrera, Director de Tecnología, CIO, Grupo Dutriz - La Prensa Gráfica. “Our in-house systems were becoming outdated and we wanted to modernize our procedures with world-class best practices. We are looking toward the future and we needed a new way of engaging with our audience and serving our customers. Digital provides us with integrated systems that are comprehensive, and allows us to change with the market. We are confident this will save us money and increase revenues. We believe we can accomplish this with DTI.”

“With DTI Circulation, La Prensa Gráfica and El Gráfico will deploy new digital marketing tools to better engage with their audiences and retain more of their current subscribers," said Gustavo Berges, Latin America Operations Director for Digital Technology. "DTI Advertising is the other half of the one-two marketing punch which expands revenue with Web and mobile-based tools for selling ad packages across all of their media channels."

DTI Advertising will give Grupo Dutriz a new way to integrate each of their sales areas into one unified sales team, allowing for more successful advertising opportunities and overall collaborative processes. The solution’s Web order entry element allows ad orders to be created, proofed, and placed immediately along with scheduling packages and payment options.

Founded in 1915, La Prensa Gráfica is the largest daily newspaper in El Salvador and will celebrate 100 years of publication in 2015.

El Gráfico is El Salvador's first and only sports newspaper. Covering primarily soccer in El Salvador and around the world, it focuses on delivering the sports news in a relaxed atmosphere.

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Lisa Speth
DTI
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