American Institute of CPAs Partners with Telligent to Increase Membership with Online Social Networking

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AICPA improves membership recruitment via a unified social marketing campaign with Telligent Community and Telligent Analytics.

Telligent, a leader in social community software for the enterprise, partnered with American Institute of Certified Public Accountants (AICPA) to create the leading social networking site for aspiring accountants, This Way to CPA, which is designed to increase awareness of and drive recruitment efforts for AICPA.

“We are expanding our reach with social networking to encourage talented students to invest in becoming a CPA and eventually a member of the AICPA,” said Scott Moore, Sr. Manager, College and University Initiatives, AICPA. “This Way to CPA is a one-stop shop for accounting students to network with peers and discuss career-related topics.”

This Way to CPA is a first-of-its-kind online community that supports the personal development of accounting students and the profession by giving students a place to network with professionals and peers and discuss important topics such as how to land internships, what the accounting career path is like and advice for passing the CPA exam . Almost 23,000 people visit the community each month and over 57% return to the site to stay connected to the community and build relationships with peers.

“This Way to CPA weaves a conversational, fun personality into a creatively-designed community that provides immense value to students,” said Justin Couto, CEO of Couto Solutions, an elite design development firm that designed and implemented AICPA’s online community.    

AICPA integrates its community website to Facebook, Twitter and YouTube to ensure that members know how and where to stay involved with AICPA. AICPA encourages discussions on popular social media sites and drives potential and current members to its community for more in depth accounting conversations and access to exclusive opportunities, like scholarship opportunities and group accounting competitions.

With this unified social media strategy, AICPA creates more meaningful, manageable interactions that it can measure and evaluate. 19% of visitors return five times or more each month, which shows that community members are actively digesting content and becoming highly engaged with AICPA’s messaging.

“AICPA is a model for organizations trying to figure out how to create a unified, manageable strategy for social media and technology,” said Wendy Gibson, Chief Marketing Officer, Telligent. “AICPA is positioned to increase its member base because it is building strong bonds with the incoming Generation Y workforce and delivering value.”

Read the full case study here.

Telligent Community is social community software designed for flexibility in building customer-facing communities that achieve your business objectives for improving customer support, building brand loyalty and strengthening member networks.
Telligent Analytics is social intelligence software that analyzes and measures community activity so that you can glean valuable insights about how your community is succeeding and uncover areas that need improvement.

About AICPA
The American Institute of Certified Public Accountants (http://www.aicpa.org), founded in 1887, is the world’s largest association representing the accounting profession, with nearly 377,000 members in 128 countries. AICPA members represent many areas of practice, including business and industry, public practice, government, education, and consulting; membership is also available to accounting students and CPA candidates. The AICPA sets ethical standards for the profession and U.S. auditing standards for audits of private companies, non-profit organizations, federal, state and local governments. It develops and grades the Uniform CPA Examination.

The AICPA maintains offices in New York, Washington, DC, Durham, N.C., Ewing, N.J. and Lewisville, Texas.
About Couto Solutions
Telligent is what we focus on! Telligent Help is what we provide to you! Telligent Solutions are what we are made of! Couto Solutions is a design development firm that specializes in creating enterprise class community solutions on the Telligent Platform. Couto Solutions is the leading Telligent Partner building custom Telligent Themes, Custom Telligent Modules, and selling the best Telligent Add-Ons and Telligent Widgets available today. Simply stated, Couto Solutions ROCKS the Telligent! For more information, visit http://www.CoutoSolutions.com.
About Telligent
One of the pioneers in enterprise social community and workforce collaboration software, Telligent helps companies worldwide to implement social communities for their employees, customers and partners. Its powerful community development platform allows customers and partners to customize their community experiences and build award-winning applications on top of the platform.
Telligent differentiates itself with an ease of business and a level of confidence to which seasoned and successful organizations are accustomed. With a customer-focused culture, Telligent sets the social enterprise standard for positive business outcomes. With Telligent, thousands of organizations worldwide have created successful communities that drive collaboration, communication, innovation, networking and support, including American Marketing Association, Dell, Intel, Microsoft, Psion, U.S. Department of Defense - All Partners Access Network (APAN) and more.
Learn more about Telligent by visiting http://telligent.com.

FOR MORE INFORMATION:
Telligent Media Contacts
US
Tiffany Henry
thenry(at)telligent(dot)com
+1 (214) 420 1350

UK        
Elena Savvides    
esavvides(at)telligent(dot)com
+44 (0) 203 178 3012

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Kate Hall
Power Public Relations
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Tiffany Henry
Telligent
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