“Once a Day Marketing” Video Blog on Santafe.com Helps Local Businesses

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The Idea Group of Santa Fe LLC harnesses the power of SantaFe.com to launch daily video blog to benefit local business with information including useful business branding knowledge and marketing strategy.

The Idea Group of Santa Fe LLC harnesses the power of SantaFe.com to launch daily video blog to benefit local business with information including useful business branding knowledge and marketing strategy.

“Small businesses and entrepreneurs fail for many reasons. One of the leading causes is lack of attention to marketing,” said Jim Glover, Once a Day Marketing blogger.

Launched in January on SantaFe.com, Once a Day Marketing is a new daily video blog that provides local companies with marketing and branding tips to follow to make their organizations more fit.

“Small businesses and entrepreneurs fail for many reasons. One of the leading causes is lack of attention to marketing,” said Jim Glover, Once a Day Marketing blogger. “The purpose of my daily video blog is to provide practical branding knowledge and marketing tactics along with the motivation to inspire our local businesses to market every day.”

Because business professionals have hectic schedules, Once a Day Marketing video blogs are short, informative and fun presentations that can be viewed quickly on smart phones, iPads, or laptops. Once a Day Marketing uses recurring weekly themes that enable followers to easily track the practical content. Smart Monday is designed to enhance marketing IQ. Strategic Tuesday gets followers to outthink their competition. Action Wednesday is all about implementing the game plan. Recon Thursday offers tactics to use to enable followers to better understand their business, market and competition. And Digital Friday helps businesses focus their digital media strategies to reach the right mix of customers.

Another unique aspect of Once a Day Marketing is that all tips are categorized by the “7Ps of Marketing.” Using this classic marketing mix, businesses can easily seek out tips that will improve their product, pricing, promotion, etc.

“SantaFe.com is proud to bring the Once a Day Marketing video blog to its viewers,” said the site's managing editor, Todd Eric Lovato. “Santa Fe's bright future depends on the growth and success of local businesses. Glover's practical videos offer viewers a valuable insight into the ever-fluctuating world of marketing and digital media.”

Since launching Once a Day Marketing on SantaFe.com last month, the daily video blog is generating a growing following of marketing enthusiasts. To date, the series of video blogs has been watched almost 700 times for over 55 hours of total viewing. The blogs are now not only viewed in Santa Fe but also in 31 states and in a dozen countries.

James Glover is the founding partner of The Idea Group of Santa Fe, LLC, one of the top strategic marketing and media companies in New Mexico. With practice areas in strategic planning and tactical implementation, economic development, tourism, and community branding, Glover works with small and large businesses, municipalities, and non-profits. Glover has resided in New Mexico for 20 years and originally hails from California. He’s worked in Silicon Valley and Los Angeles, and holds a BS in international business from the University of Oregon and an MBA from the University of Californian, Irvine.

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Marcia Beverly
SantaFe.com
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