The Proximus Mobility solution stands apart from other mediums as it is not only very cost effective, but also extremely measurable helping to increase per head spend and sale of higher margin items.
Atlanta, GA (PRWEB) February 07, 2012
Proximus Mobility, a location based proximity marketing software company, dives in and demonstrates its solution is a game-changer for the restaurant industry. From quick service restaurants to sports bars to fine dining, this hyperlocal proximity marketing solution has proved to be successful and measureable in increasing customer spend and driving repeat business.
Restaurants are an ideal environment for proximity marketing because of increased dwell times as customers often wait for a table, a drink, food, and the check, all of which are perfect times to engage with customers. Entertaining content, such as a multimedia menu with photos, how it’s made videos, promotions and contests, recipes and dietary information, questionnaires and loyalty program data capture forms are easy ways to drive business and create brand ambassadors. Many restaurants can incur high printing costs for table tents, daily specials menus, promotional flyers and coupons, which is an expense that can be greatly reduced by offering this cutting edge digital alternative. With the ability to monitor engagement levels and dwell times, restaurants gain an understanding of what resonates with consumers and are able to tailor their campaign in real time, a key Proximus Mobility point of differentiation.
“From our conversations with restaurateurs and their management we have learned that they are looking to effectively engage with customers while they are on the premises, create repeat and loyal patrons and secure measureable data. We strongly feel that our product meets and exceeds these needs,” stated Proximus Mobility SVP of Sales and Operations, Jason Allen. “The restaurant owners and managers we spoke with hoped people saw their billboard, heard their commercial or received their direct mail piece, but had no way of measuring the return on investment. The Proximus Mobility solution stands apart from other mediums as it is not only very cost effective, but also extremely measurable helping to drive repeat visits and promote new food items,” continued Allen.
Proximus Mobility’s three-month campaign with a high-volume casual dining Florida restaurant is an indication of the impact this hyperlocal marketing solution can have on profitability. The numbers were astounding. There was approximately an 18 percent click through rate (CTR) compared to the average CTR being less than 1 percent and an additional 11 percent redeemed coupons compared to the average coupon redemption rate of less than 7 percent. Additionally, SMS opt-ins grew by 200 percent, allowing the restaurant to build their monthly SMS alert database. As a result, the foot traffic grew 5 percent, the average spend per person that received the content increased 15 percent and many first-time customers became repeat customers. “We pride ourselves in our food and service, however, we needed help increasing traffic during non-peak hours and increasing per-head spend. We have to give this marketing campaign and Proximus Mobility the credit they deserve. It was exciting to see a variety of diners using their phones and hearing our customers comment on the ‘cool factor’ it brought to the restaurant and bar all while meeting our objectives of increasing sales revenue,” stated Sam Johnson, a Manager at the Boston Beer Garden in Naples, Florida.
Another unique way restaurants are using this proximity mobile marketing solution is by building an ad network. While patrons dine, they check out complimentary content from surrounding non-competing businesses or products from vendors. This approach is functional for those restaurants and bars that want to offset their costs, add a new line of revenue or engage customers with a wider variety of material that resonates with their target audiences. This form of digital marketing that has the ability to drive business and traffic locally and is a very powerful tool that gives local businesses’ advertising economies of scale.
About Proximus Mobility
Based in Atlanta, Proximus Mobility is a location based proximity marketing software company that provides a turnkey, end-to-end solution to retailers, hotels and casinos, venues, advertising agencies and small to medium sized businesses. This solution offers relevant, high value digital content to consumers’ mobile phones near the point of influence or point of sale regardless of the phone type or carrier, with no app needed on the phone. Proximus Mobility enables brands to effectively reach and capture anonymous consumer data and track their customers in the out-of home environment, providing executive level reports and in-depth analytics on dwell times, traffic patterns and behavior profiles. These insights facilitate the advertiser to deliver customized and impactful content based on previous customer interactions and the consumer receives helpful and valuable location-based information and offers completing the value chain. For more information, visit http://www.proximusmobility.com.