New York, New York (PRWEB) February 07, 2012
Reputation Institute’s Anthony Johndrow will moderate a panel at the 1st Annual Reputation Preservation and Crisis Communication Summit in New York. The summit is the initiative of Ethical Corporation and Useful Social Media and will be held on March 5th and 6th in New York City. It will focus on future corporate efforts to preserve reputation and lead crisis response.
Mr. Johndrow is a Managing Partner at Reputation Institute and is responsible for its North American Advisory practice and the company’s global positioning. The panel he will be moderating – Global challenges: How to maintain local, national and international brand integrity at times of high reputational impact – will feature Torod Neptune, Corporate VP of Worldwide Communications at Verizon Communication Inc., and Jan Jones, SVP of Communications & Government Relations at Caesars Entertainment. “Navigating the treacherous waters of today’s Reputation Economy requires the wisdom of leaders like we have on this panel – who can share their personal experiences with best practices put to work for their companies” said Mr. Johndrow.
Rapid changes in technology and social media have pushed companies to reevaluate the way they engage with key stakeholders. The importance of corporate reputation management is beyond doubt, though few companies appear equipped to deal with it. Based on this discrepancy, Ethical Corporation and Useful Social Media have brought together key leaders in the space to discuss best practice and future strategy with their corporate peers.
Along with Verizon and Caesers Entertainment, Southwest Airlines, GE, Dr Pepper Snapple Group, AIG and Virgin Atlantic are all scheduled to speak at the Reputation Preservation and Crisis Communication Summit. More information on the event can be found at http://events.ethicalcorp.com/reputation/index.php.
About Reputation Institute
Reputation Institute is the world’s leading reputation management consultancy, enabling leaders to make more confident business decisions that build and protect reputational capital and drive competitive advantage. Founded in 1997, and with a presence in 30 countries, we provide best-in-class thinking in reputation consulting, deliver fact-based insights to empower more confident decision-making, enabling our clients to achieve their corporate objectives. We also disseminate our knowledge, bringing together a global network to leverage extensive research, sophisticated analysis and rigorous methodologies that strengthen relationships and add tangible value through management, growth and protection of corporate reputations. For more information, visit: http://www.reputationinstitute.com.