Avectra Executive to Deliver Speech on “The New Era of Fundraising” at 501 Tech NYC Event

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AvectraLabs president, Sterling Raphael, to discuss effective fundraising strategies.

WHAT:    Sterling Raphael, president of AvectraLabs, the innovation think tank of Avectra, a leading developer of web-based member and donor-based software for associations and not-for-profits, will be the featured guest at the 501 Tech NYC event scheduled for February 8, 2012.

501 Tech NYC is the NYC chapter of NTEN, the Nonprofit Technology Network. The 501 Tech NYC club offers the opportunity to meet and network with colleagues in the five boroughs. 501 Tech NYC events offer professionals and accidental techies the opportunity to come together to share advice, resources, local news and job openings.

Attendees to Sterling’s discussion, “The New Era of Fundraising - Expectations Changed by Innovations,” will learn how to engage with fundraising donors by leveraging innovative social media technologies such as Facebook and Google+, the Apple App Store, Groupon and several other online social resources. Donors want to feel valued and connected to their causes. This presentation will help organizations regain relevance and identify innovative ways to re-establish connections with existing donors while also drawing in new donations. Sterling will discuss how Social CRM best practices can be leveraged to utilize external social media monitoring, online communities, member/constituent scoring and more.

WHO:     Sterling Raphael is the president of AvectraLabs, the research division of Avectra. Raphael is a veteran public speaker for such organizations as ASAE and the Center for Association Leadership.
WHEN:    The 501 Tech NYC event is taking place February 8, 2012, from 5:45 p.m. to 7:45 p.m. Sterling’s discussion will take place between 6:30 p.m. and 7:30 p.m.
WHERE:    The event is being held at 79 5th Avenue, New York, NY. More information on the event can be found here.

About Avectra
For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership and donor success with its ability to provide world-class member/donor management, a private online community, social media management, a powerful analytics suite, including Avectra’s proprietary A-Score™, and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando.

To explore the Avectra family of products, please visit http://www.avectra.com, or call 800-858-8272.

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
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